Transactional Email

Transactional email is mission critical to your business. By leveraging Dyn’s cloud-based infrastructure and deep deliverability expertise, you can optimize revenue with significantly higher-than-average inbox placement.

What Is Transactional Email?

Transactional email is an application-generated message triggered in response to an action a user has taken on your website, from an email, or via another application.

Approximately 25% of transactional emails do not reach your customers' or prospects' inboxes, leading to a poor customer experience with potential revenue implications.

Problems with transactional email delivery also increase customer support costs. Your team will need to field more help inquiries like resetting a password, finding an invoice, or getting their welcome/activation emails.

Why Is Transactional Email Critical To Your Business' Success?

Optimize Revenue

Missing transactional emails are lost revenue opportunities and also reflect poorly on your brand. Ensure that you are capturing all of the revenue that you can by optimizing your email reputation.

Reduce Costs

Setting up and managing an in-house transactional email system is costly from both a CAPEX and OPEX perspective. Investing in experts to stay on top of ever-changing deliverability guidelines is challenging and expensive since the rules for what is considered SPAM varies from one mailbox provider to the next. Also, industry rules and regulations are always changing.

Enhance The Customer Experience

Expected transactional email that does not reach your customers leads to a poor user experience and additional calls into your support center.

Key Elements

Inbox Delivery

Leverage Dyn’s sending infrastructure’s scalability, reputation, and unmatched inbox success rate to ensure that your emails get through to your customers. Our platform and solution engineers will help you set up email authentication like SPF, DKIM, DMARC, and other deliverability enhancements to heighten your email reputation.

Reporting And Analysis

You will have full access to data on open/clicks, bounces, unsubscribes, complaints, and other key metrics with the ability to pinpoint and resolve domain-specific issues. You also get full postback processing and API access on email-related data.

Cloud-Based Technology

As a cloud-based service, the total cost of ownership (TCO) with Dyn transactional email services is significantly lower than buying hardware, hiring deliverability experts, and operating your own email sending servers.

Email deliverability has evolved into a science and our formula for inbox success is unmatched.

Our Experts Speak: Steve Wheeler, Director of Deliverability

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