Traffic Director | DNS Load Balancer

Power your sites and applications with the most advanced traffic management.

Why Traffic Director?

In today's online world efficient, quick and reliable access to your content and applications is critical for revenue, reputation and customer retention.

With Traffic Director, each of your user's queries are routed to the most efficient endpoint, ensuring the highest performance and the most relevant content.

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  • Geolocation Load Balancing
  • Ratio Load Balancing
  • Content Delivery Network Integration
  • High Availability
  • Cloud-based
  • 24/7 Customer Service

Feature Update: EDNS0-Client-Subnet

Improves routing accuracy by identifying the geographic location of end users who utilize public DNS resolvers that support the EDNS-client-subnet extension

Leading Geo DNS Services

Dyn’s unique vantage point of the Internet combines with deep industry relationships to generate over 3 billion data points about Internet routes and web traffic everyday. Through deep analysis of this data, Dyn creates an up-to-date representation of the constantly evolving infrastructure through which Internet traffic is routed.

Highest Availability

Dyn’s global anycast network actively monitors your primary IP and seamlessly transfers user queries to an alternative endpoint should an outage occur. This ensures that your site content and applications are available and provides your site visitors with a superior user experience.

Traffic Management Expertise

Dyn backs the traffic management solution with unparalleled DNS domain expertise, extreme system scalability and 24/7 customer support. We keep current with the latest DNS technology (IPv6, DNSSEC, etc.) so you don’t have to!


Geolocation Load Balancing

DNS queries are routed based on location, each endpoint’s real time performance, and other factors such as language. This enables the most granular targeting of site traffic.

Ratio Load Balancing

Site traffic is distributed over a number of endpoints across a given region, nation or the entire world - to lower latency and eliminate dropped requests.

CDN Integration

Along with routing traffic to different data centers and cloud providers, Traffic Director works with the leading Content Delivery Networks, enabling you to take advantage of advanced traffic management for all of your content.

High Availability

When an outage is detected, Traffic Director automatically reroutes your traffic to a pre-configured alternate endpoint – a data center, content delivery network (CDN) or elastic load balancing (ELB) service. The possibility of site downtime is drastically reduced and recovery is faster.


Delivered as a service, Traffic Director manages all aspects of your DNS without you having to buy hardware, install software, or hire more IT personnel.