Converting browsers to buyers is every online retailer’s goal. Consumers expect a fast and flawless shopping experience...and they will wait only a few seconds before moving on to a competitor’s site. In fact, nearly 40% of visitors will abandon a slow site after waiting just three seconds.
While consumers will bounce from a site for many reasons, an Internet Retailers survey in 2014 found that site performance is the top reason shoppers leave an online store. The domain name system (DNS) is the crucial online connection between your customers and your business.
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