A major component to Internet Performance is having a solid plan to address any disaster, should the unfortunate occur. Often, businesses focus on how they will be impacted by a disaster and how it could affect revenue. Dyn’s solutions help you put the customer in focus, allowing you to effectively manage your traffic in real time and plan your expanding infrastructure.
What is Business Continuity?
Unfortunately, disasters happen. Natural or man-made, unforeseen or unexpected, all types of incidents can negatively affect your business. The key to any business continuity strategy is to be well prepared and have a plan.
For some added complexity, an effective plan depends on others, so first things first, ask your data centers about their continuity plan. Are they ready for anything that may come their way? Do they have backup generators on standby if they lose power?
The other elements of a good business continuity plan are leveraging the key DNS features available to you including: Active Failover, Load Balancing, and Geolocation Load Balancing.
Last but not least, you should have an internal plan on how you're going to communicate with your customers. Having a well-defined plan will help you make the best of a challenging situation.
Why Is Internet Continuity Critical To Your Business' Success?
The most important part of your online business is making sure your visitors can access your site. Developing a business continuity plan ensures that should you ever experience an unforeseen network disruption, you'll be in the right position to limit your revenue exposure.
We all understand that there's no second chance for a first impression. Developing a strong business continuity plan will keep you in contact with your customers throughout any unexpected network interruptions. Whether it's their first visit or they visit regularly, your credibility as a sophisticated organization will be on display.
Every customer interaction, confirmed order, page view, product shipment, and customer service call are important reflections upon your brand. Additionally, how you act during a disruption is telling about your brand. While you will hopefully never have to implement it, having a well-defined business continuity plan is an illustration of your commitment to solid Internet Performance.
An important element of your business continuity plan is understanding the plans of the others you rely on. Ensure that your partners have developed plans of their own that ensure your business remains stable.
In a worse-case scenario, it's crucial that you maintain communication with your customers to keep them informed. Active failover allows you to do just that by re-routing your traffic to an operating destination of your choosing.
To ensure effective business continuity, it is important to know and mitigate single points of failure. For instance, you don't want your DNS to be running at the same data centers or cloud providers as your applications since a single outage could remove your ability to route traffic around these outages.
Dyn's goal is to be the best and most trusted Internet performance solutions company in the world.
Our Experts Speak: Andrew Sullivan, Principal Architect
Dyn Internet Intelligence delivers unprecedented ability to monitor and analyze how global Internet performance affects your site and application users.
Learn More About:
- The importance of Internet intelligence to your business
- The benefits of outsourcing your Internet Performance
- Why you should choose Dyn over other Internet intelligence providers
- Why you need to gain visibility and intelligence into how Internet routing and performance affects users connecting to your brand
Your users' experiences on your site depend directly on how quickly and reliably your DNS directs them to the content they are looking for. Take control over how visitors access your site and the speed in which they get there.
Learn More About:
- The importance of DNS to your business
- The benefits of outsourcing your managed DNS
- Why you should choose Dyn over other DNS providers
- Why you need cloud-based global load-balancing and failover services