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Why Company Culture is Important in Sardine-Packed Times

Last week, we announced plans to move the Dyn headquarters to a more spacious building in the historic Manchester Millyard. Ask any Dyn-er about the move and they’ll tell you it can’t come soon enough. We’re bursting at the seams!

In fact, as I write this blog, I heard a rumor that the bathrooms are being utilized for sales calls. No comment yet from Josh and his crew, but in their defense, I’ve had to move meetings to the local cafe that I’m now calling Conference Bridge.

What’s interesting is that unless you ask a Dyn-er about the move, our recent hiring bonanza and our growth in general, you’re unlikely to hear anything about this new space or our lack of existing space. You’re more likely to hear about the projects we’re working on or one of our recent customer wins. Why is that?

It’s the culture.

Culture is the glue that holds everything together. I’d be lying if I said the close quarters hasn’t caused a bit of stress for everyone in the office. Integrity and Openness is part of our culture and DNA, the same going for Perspective and Inclusiveness. I capitalized those because they’re taken straight from our evaluation forms.

Having these traits in our DNA means that during uncomfortable times, we’re able to be open and honest with each other. It’s ok to tell someone you need some space because you’re feeling cramped. No hurt feelings.

But while we are a bit packed in, the mood in the office is as positive as ever. We’ve brought on a number of very talented individuals and we’re benefiting from their fresh perspectives. The reality is that life and business comes with ups and downs. What ultimately matters is the DNA or culture of the company itself. External forces have far less impact on a company than the forces internally.

Why should this matter to you?

If you’re a current client, you’re trusting us with critical pieces of infrastructure like DNS and email delivery. Although we’re growing wildly with new talent and bursting at the seams in our current setup, know that at the core we’re still the same group of people you first met. We’re still focused on providing you with a fast and reliable DNS network so you can focus on your core business. That will never change.

If you’re a prospect, you should know what Dyn is all about. We’re proud of the fact that we’re not a stuffy and ultra-corporate company. It’s in our culture to be open with each other. That means questioning something or someone if we think an idea could negatively impact our clients and our company. Our Commitment to Service Customers (another part of our evaluation form) is why I recently scheduled a conference call at 4am to help a client migrate to our platform because that was the best time for their business.

Our culture is what drives us to be the best at what we do. It’s why everything we do is based on our belief that uptime is the bottom line.

Chris Widner is Director of Community, Culture and Customers for Dyn, an IaaS (Infrastructure-as-a-Service) company that features a full suite of DNS and email delivery services. Follow him at Twitter: @chriswidner and @dyninc.


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Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.