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Dyn Culture: When Change Comes, Will You Be Ready?

“Change is inevitable. Growth is optional.” – John Maxwell

This quote brings me back to a conversation I had as we were setting up for a DynTini in Las Vegas a few years ago. I was amazed by the growth and change we had at Dyn up to that point so I asked two of our VPs, “Is it normal for things to change so often?”

Change Ahead“Chris, it’s fine. In fact, it’s good. If you’re not growing, you’re dying.”

I had no problem with the changes I was seeing, especially considering the opportunities they had provided me. I found it to be thrilling and it satiated my appetite for new experiences and things to try. However, I had some people around me warning me of impending doom. To them, change was a bad thing.

How can two people view the same change in a completely different manner? Only some people realize the opportunity for growth that change provides. In fact, the harder the change, the more opportunity for growth.

When it comes to change, people find themselves in one of four buckets.

  1. Drive change: “This is my idea, I see the opportunity. Change is happening because of me.”
  2. Embrace change: “This wasn’t my idea, but I see the opportunity. Change will happen with me.”
  3. Accept change: “This wasn’t my idea, but I’ll deal with it. Change happens to me.”
  4. Refuse change: This idea sucks but I don’t have a better one. Change happens in spite of me.”

I’ve found most people fall into that third bucket as it’s our human nature. However, I’m happy to say that for the most part, I’m surrounded by folks in the second bucket. I can’t say for sure, but I’d hope that the people around me would say I’m more a second bucket with a touch of the first one.

I’ve reported directly to three members of our exec team during my time at Dyn, so I have seen a lot of first bucket folks impacting my work.

Has it been easy? Heck no. Has it been fun? Incredibly.

I’ve had a number of conversations with those three over the years, many of which weren’t all sunshine and rainbows. From time to time, they’ve had to deliver bad news to me as I had been failing in some areas and they had asked me to change. I may not be have been happy with them during the moment, but I had a choice to make. I could either embrace what they were telling me, accept it or refuse it.

I’d be lying if I said I never choose to just accept change, but typically I embrace it. Why?

I know the people around me are smart and have my best interests in mind, so it’s likely a good idea. Also, I’ve earned their trust enough to affect the change in my own way. That’s another blog for another time though.

Remember how I said I have a sprinkle of driving change in me? Being surrounded by folks who create change, I’ve learned how to drive change myself. There’s opportunity in being surrounded by people like that.

Change is inevitable. Growth is optional.


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Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.