At Dyn we have always benefited from having some of the best digital brands in the world as our customers. One of the most valuable aspects of these relationships, has been giving us insight into future trends. The best digital brands are pioneers and are creating practices that the rest of the market eventually adopts. One of these trends we’ve been talking about for years (you can read about it here and here and here) and are now seeing hit the mainstream is hybrid or multi-cloud adoption.
In his recent article in IT Business Edge, Arthur Cole opens by writing,
“Although detractors may decry it as a waste of money and resources, the enterprise seems to have settled on the hybrid cloud as the infrastructure play for the emerging digital services economy.”
In her piece on Google, Caroline Donnelly writes,
“The perception that enterprises could only go one way or the other in cloud has largely disappeared now, as organisations have come to realise it is possible to combine different approaches to achieve the result they want.”
We are seeing numbers that support these above assertions. In fact, “46% who use public cloud platforms use 2+ providers already,” according to data from Forrester and 65% of all enterprises have a hybrid IT environment already. Historically, this was a mix of data center and cloud but is becoming more frequently a mix of data center and cloud and cloud. In fact, again according to Forrester, 35% of companies deploy new apps exclusively or mostly in cloud.
Both of the above mentioned articles discuss the overall benefits of a hybrid approach and why the enterprise is so attracted to these benefits. I am thrilled to see these sorts of articles filling my daily media feeds. While they expound upon the benefits, they tend to come up short, however, in offering tangible advice for IT teams on how to actually manage this hybrid environment.
In fact, Cole ends his piece addressing the new challenge a hybrid model creates.
“For IT, the irony will be that while direct responsibility of infrastructure diminishes, the challenges of multi-cloud, multi-architecture coordination will mount.”
At Dyn, we’ve seen this trend coming for years. Now we’re interested in helping our customers the best way to operate in this new era. That is why we have teamed up with Forrester Research to provide a webinar titled, “Unlock the Secrets: Intelligent Traffic Response in a Hybrid Architecture.”
Scott Hilton, EVP, Products/GM at Dyn and Milan Hanson, Senior Analyst at Forrester Research, will discuss the important role intelligent response plays in a hybrid environment. Specifically, they will discuss:
- How DNS can act as a “federated traffic manager” for decisioning in your hybrid architecture;
- How infrastructure criteria such as availability, performance, security, cost and compliance can be driven from an intelligent, data-driven DNS service; and
- How DNS offers multiple configurations can prepare and support your hybrid future.
Learn more about the webinar or to register to attend.