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How Twitter Changed The Game At Conferences, Trade Shows

Twitter has completely changed the game when it comes to trade show communications. Hashtags (think #sesny, #phillyete and #w2e) are used to plan “tweet-ups” around shows and for people who couldn’t make it to follow along with what’s going on. At Philly Emerging Tech, event organizers Chariot Solutions used Twitter to monitor attendee posts and react where appropriate.

Even for someone like myself who has attended hundreds of conferences as an exhibitor and an attendee, I now rely on Twitter to stay even more tuned in. I just can’t get enough of it with the search functionality behind the platform allowing for a dynamic up-to-the second search engine. Try Monitter, Hootsuite, Tweetdeck for other variations using Twitter.

The same mindset holds true for our daily sales and marketing efforts. We are now monitoring keywords on Twitter and following our prospects and clients’ behavior more closely. Keep your friends close and your enemies closer. Competitors and comparators are being watched too.

Beyond its practical use, the reality is that the talk is all about Twitter.

Even on my flight this past week to the West Coast (ironically for a meeting at Twitter’s HQ), I came across three references to the company in the USA Today sports section alone. Lance Armstrong posted a training photo after his collarbone injury to ensure fans he was “back on the bike”. The Philadelphia 76ers are tweeting with fans offering courtside insight, practice items and special deals. Dallas Mavericks owner Mark Cuban criticized the refs after the game via Twitter and got fined $25K for it. At this point, Twitter is moving fast beyond mainstream towards reaching revolutionary status.

With buzz at its apex, we wanted to let you in on a little secret: Twitter is an awesome client of Dyn.

They utilize our DynECT Managed DNS service to harden their infrastructure and ensure the best possible experience for their end-users. Needless to say, we are psyched about the relationship. We are amazed by their rapid growth and keep a close eye on their DNS query traffic (which is ridiculous, by the way). What they are experiencing is unprecedented growth that assuredly won’t be slowing down anytime soon. Our relationship continues to evolve and we are enjoying growing together.

If only DNS could become this mainstream!

The more I think about how we position our brands and technology in the market, the more I am thinking about trying to humanize DNS and simplify it so every company and/or person can understand its’ importance. Is it possible? Maybe not to the degree that microblogging has become, but if we can continually put our mainstream clients names in lights, we will be well on our way.


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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.