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The DNS Space is About to Become More Transparent with DNSComparison

Let’s Hope it’s Legit. We’re Ready to Lead the Charge

We recently received some communication about a new website aimed to bring transparency to the world of managed DNS. This 3rd party site’s objective appears to be to about “comparing facts, numbers, statistics,” with no spin, sales bias, marketing fluff, or the new term I recently learned, “marchitecture.”

Being a company who lives and breathes openness and honesty, we are thrilled at the potential of such a site. Early last year we came across a site called http://dnsreviews.com that we sent customers to to leave reviews of their experience with us. This site was a great resource for Dyn and our DynECT Platform, as a sales and marketing tool, and a place for prospects to connect with reference customers without a Dyn sales guy in the way.

We encourage all of our prospects, users, customers, competitors and comparators to follow @DNScomparison on Twitter and support this site once they flip the switch live at http://dnscomparison.com. With our help, this site will elevate DNS to even greater heights.

Please read email trail below, as it shows why we’re posting this.

——

—– Original Message —–
From: beverly@dnscomparison.com
To: kyork@dyn.com
Sent: Thursday, February 4, 2010 11:58:20 AM GMT -05:00 US/Canada Eastern
Subject: DNS Information

Mr. York,

We are currently developing a website called DNSComparison.com, where a list of the top DNS providers will be compiled along with some facts and information about them. In the spirit of making this site as honest and transparent as possible, we’re contacting every DNS provider included on the site, to give you a chance to write a small paragraph or two about your company and also provide us with some product and pricing information that we can include on our site. We want to make sure all DNS providers are compared as fairly as possible, so we’re asking everyone to give a pricing quote for the following services: Quote 1 – DNS service for one domain; 10,000 monthly queries; 10 resource records. Quote 2 – DNS service for 10 domains; 1,000,000 monthly queries; 100 resource records. Quote 3 – DNS service for 100 domains; 10,000,000 monthly queries; 1,000 resource records. We would also like to know what your policy is on query overages. Again, we want this to be as unbiased as possible, so we’ll be publishing all replies on the website. If you choose not to respond with any information, we’ll publish that as well. If you would like to contact me to discuss this further, I can be reached at beverly@dnscomparison.com

Thank you for your time, and I look forward to hearing from you.

Cheers,

Beverly Fischer

P.S. If you are not the correct contact person for this matter, please
forward this email to the proper recipient.

 

On Fri, 5 Feb 2010 09:45:38 -0500 (EST), Kyle York wrote:
Hi Beverly,
Thanks for the note. We’d be happy to support your site. Do you mind me
asking what your affiliation with this space is? There used to be a
review site at DNSreviews.com that we caught wind was run by some sales reps at
UltraDNS and when we called them out, it disappeared. We had sent many
customers to it to leave reviews and were doing well on the site, but
then “poof” it was gone. Want to make sure that doesn’t happen again as we
think an unbiased 3rd party site like this is very important for our space.

Thanks so much,
Kyle

—– Original Message —–
From: beverly@dnscomparison.com
To: Kyle York
Sent: Friday, February 5, 2010 12:16:26 PM GMT -05:00 US/Canada Eastern
Subject: Re: DNS Information

Dear Kyle,

Yes, we noticed the DNSReviews site is no longer operational.
Some of us here have worked for DNS and Hosting companies in the past and we have a good wealth of experience in the industry. But this is not based on our experiences, it will be based on facts that we can find on services.

But rest assured all of our comparisons will be accurate and fair. Even the replies we receive from vendors will be posted online. We would usually post your full first response online but your accusing another DNS competitor of an unfair site might not be something you want shown and we understand that we are playing proper.

Overall, the site will be fair, unbiased, and accurate. In the future we will be opening other sites as well that will compare VPS, shared hosting, etc.. But overall right now we feel that the DNS market is a crucial enough market that users need help identifying the facts from fiction. And there is a lot of fiction.

Please note, this is not a review site where you can have your users post reviews. We are not interested in how good your happy customers are. We are comparing facts, numbers, statistics. All facts will be referenced and cross-checked.

Let me know if I can be of anymore assistance.

Cheers,
Beverly

Hi Beverly,

Thanks so much for the reply. This is a wonderful idea and I’d love to jump on the phone and talk about how to ensure its success and viability. You have Dyn Inc.’s full support for this project as the industry desperately needs an unbiased 3rd party review site. We could tell you all day how great we are and how we compare to our competition, but I’d much rather see a site like this thrive and do the job for us. DNS is becoming far more mainstream and we’re excited to play our part in the humanization of this 25-year-old technology.

Being an end-to-end DNS provider, we work diligently everyday to raise the importance of the technology we deliver. We operate two networks, one on DynDNS.com (unicast), for home and small business users, and the other the Dynect Platform (anycast) for corporations and enterprises. On DynDNS.com we have nearly four million active users and on the Dynect Platform we have approximately 400 and counting. Both customer bases are growing extremely fast.

Here is an overview of our pricing model from our Website, but I will add that we work hard to scope accurately and have customers in the appropriate packages. We also obsess over account management and engage customers when it is time to upgrade to a new tier. http://dyn.com/dynectpricing

When it comes to the tiers (95% Burstable billing model on the Dynect Platform):
Quote One: Use DynDNS.com Unicast network ($30/yr) (for this low of traffic, it’s rare for a customer to need Anycast)
Quote Two: Two choices: DynDNS.com Custom DNS allows up to 2,600,000 Queries Per Month, for 10 Zones it would be approx. $250/yr; Entry Level Dynect Platform $195/mo (actually allows up to 2,500,000 queries per month)(nice buffer for growth)
Quote Three: $295/mo (actually allows 25,000,000 queries per month)(nice buffer for growth)

We have add-on products billed per hostname like Active Failover ($100/hostname), Round Robin Load Balancing ($100/hostname), Dynect Traffic Management (GSLB) ($250/mo), and CDN Manager ($500/mo) all priced per hostname per month. We give volume discounts based on the number of advanced products given.

Our strengths on the Dynect Platform are in the Web 2.0, E-Commerce, SaaS and Ad/Media space. This is where most of our customers on the Dynect Platform come from and their traffic is much higher than the price points you had outlined. We’ve redefined the term “enterprise” as we no longer look at employee count or revenue in the door; we measure primarily on DNS traffic and advanced features needed. We are an engineering focused company running an Infrastructure-as-a-Service, but our corporate disposition is as a Web 2.0 company ourselves. We understand our customers, because we are exactly like our customers.

We are extremely accessible, so please feel free to post some of our individual team members email addresses, and have your visitors contact our team to learn more about us: http://dyn.com/dynectsales. We’re each on Twitter too (our customer), so follow us and @DynInc there.

Kyle York, VP, Sales & Marketing, kyork@dyn.com, @kyork20
Brian Brady, Strategic Partner Manager, bbrady@dyn.com, @bbrady
Josh Delisle, Business Development Manager, jdelisle@dyn.com, @jadelisle
Chris Salisbury, Direct Sales Manager, csalisbury@dyn.com, @chrissalisbury

Here is the overview of our company as a whole that we use as the boilerplate for our press releases:

About Dyn Inc.:
Founded in 1998 as a free service, Dynamic Network Services Incorporated (Dyn Inc.) now operates two extremely reliable, “rock solid”, global DNS platforms; DynDNS.com for home/SMB users and the Dynect Platform for corporations and enterprises. As a leading provider of managed DNS services, Dyn Inc. plays a key role in keeping the Internet’s DNS infrastructure running smoothly, handling trillions of queries per day and servicing nearly four million active users. With a range of innovative solutions, from domain name and email services on DynDNS.com, to failover, load balancing, traffic management and CDN balancing services with the Dynect Platform, Dyn Inc. remains committed to world class customer service and engineering excellence. Uptime is the Bottom Line.

For more information about Dyn Inc., visit dyn.com or call +1-603-668-4998.

Please don’t hesitate to let me know if you need anything further. Again, we’re happy to help and are excited that your team has taken this task on.

Thanks again,
Kyle

 

 

 


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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.