The Internet Performance Management (IPM) message has been gaining some serious steam since Dyn and other Internet Performance companies started identifying it as a stand-alone market early in 2016. Dyn’s launch of our Platform for IPM and the announcement of our Series B funding two weeks back certainly put an exclamation point on this emerging trend.
Enterprises have started to recognize that their outsized presence in the cloud requires tools that allow them to monitor, gain insights and control their Internet infrastructure assets. IPM enables businesses to have a clear competitive advantage in the global market, better utilize and scale their resources, manage hybrid configurations and provide security solutions on the Internet.
I spoke about these advantages two weeks ago at the Gartner Summits in Washington, where Jason McGee, VP and CTO, IBM Cloud Platform joined me at Gartner’s Enterprise Architecture Summit to discuss methods to improve the benefits of cloud configurations for Enterprise businesses. The day before, my presentation, “Your lack of visibility and control is hurting your business,” detailed use cases where IPM helps companies increase revenue, reduce costs on infrastructure spend and improve global resiliency and security.
As IT executives continue to recognize, understand and quantify the benefits of seeing the total picture of their cloud resources they are seeing how IPM resources can save them time and money (and maybe even their jobs).
We’re following this great momentum up this week by participating at Citrix Synergy in Las Vegas. It is widely known that Citrix customers have a great view of what goes on within the datacenter. But, as I mentioned earlier, IPM is all about providing visibility and control over the public Internet – the new part of infrastructure – that is typically thought of as outside the control of the enterprise. It is not. I encourage any Citrix customers to stop by our booth and learn about how you can broaden your view to include actionable insights into the Internet – that seemingly black box that sits between the data center and your customer. It’s important for your survival. See you there!