I can’t even fathom seeing a trillion of anything, so 107 trillion of something blows my mind. That’s why these numbers on email usage compiled recently are so staggering.
Are you into email? If so, you’re going to love this. Are you an email hater? You’re going to HATE this.
- 107 trillion: This was the total amount of email messages sent in 2010. TRILLION. By comparison, the number of tweets sent on Twitter was 25 billion – still a great number but it pales in comparison to email.
- 1.88 billion: The number of email users worldwide. If email is dying, why is 26% of the world’s population still using it to communicate? That’s because it’s not dying, conspiracy theorists.
- 89.1%: The percentage of email sent that was spam. You might be asking why this is a number I bring up. One reason is this number is actually down from several years ago when it was almost 95%. The other is that this brings up the importance of working with professionals who understand deliverability and what it takes to get into the inbox.
- 480 million. This is the total amount of new email users created last year alone. That’s almost half a billion! By comparison, Facebook had 600 million total users at the end of 2010.
- 294 billion: The average number of email messages per day. Again, deliverability matters.
The whole report itself is full of interesting information (the stat on amount of videos watched per day on YouTube and Facebook is staggering), but the email numbers really stood out.
As more and more of the clueless still want to scream that email is dead, the numbers continue to illustrate that’s far from the truth. And if you’re sending out bulk email or have an agency platform you need to perform better and care about staying out of that 89%, you always have a friend here to ask for help.