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The Best Defense is a Good Offense

So many of my practical business principles come from sports. For me, growing up obsessed with teamwork, competition, and winning, playing sports was the outlet to satisfy the hunger. But as an adult? How could I possibly fill this deep, intrinsic, yearning void? Many athletes struggle with this when they hang up the spikes.

The correlations between business and sports are uncanny. The majority of people who play high school or college level sports don’t end up with a career in sports, so converting their passion can be a challenge. I’m proud to say, I’ve done it, and with far more conviction then I ever could have hoped to have had in my athletic life. And I played competitively throughout my four years at college.

Below are my favorite 10 lines often used by the best coaches and leaders in the sporting arena. Do they have any relevance to your profession?

1) One Play at a Time
2) The Best Defense is a Good Offense
3) Leave it All On the Field
4) Always Respect Your Opponent
5) Practice Makes Perfect
6) There is No Off-season
7) It’s Not the Size of the Dog in the Fight, It’s the Size of the Fight in the Dog
8) Never Settle
9) Play Like A Champion Today
10) Rise to the level of your competition

You’re probably wondering how I landed on #2 as the title for this post.

When you graduate from a startup business to an enterprise, there is a feeling of it happening over night, when in reality it is the blood, sweat, and tears you’ve put in over years to get there. The assertive offensive strategy to disrupt, powers you through.

Entrepreneurs get the same feeling of invincibility, thrill, and nerves that athletes get for big games. But can you keep motivated when your company gets large or your years into the grind.

As Dyn has grown to become the global leader in Internet Performance, it’s incredibly important we stay on the attack. Complacency and premature satisfaction can be the demise of potentially GREAT companies. We’re staying on the offensive through scale, innovation, growth and continually honing our vision.

You can’t go back, so find your hooks, dig in, and channel your athlete roots in your work.

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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.

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