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The Benefits of DNS Traffic Steering

The internet is an ever-changing environment, fraught with volatility. It is not stagnant. Companies who leverage the internet for business value can’t be stagnant either. They must evolve both their network with cloud adoption and their thinking about their end-users. As part of their infrastructure strategy they must take into account how their end-users reach their website and applications.

That is why companies would benefit from using a DNS traffic steering solution that gives them the power to manage how users connect to their digital assets across increasingly hybrid environments.

In the below video we break down DNS traffic steering:

  • How it works
  • How it benefits your company
  • Three sample use cases
    • Ratio load balancing
    • Active failover
    • Performance optimization


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Whois: Adam Coughlin

Adam Coughlin is a Senior Manager, Corporate Communications at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.