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Shout Out to Facebook for Helping Build DNS Awareness

Stinks for Facebook it had to be at the expense of their first major outage in four years, but kudos for the response. It is a free service still, right?

Today’s Facebook downtime left millions of users around the world asking themselves, “What the heck is DNS?” after they saw a page that simply stated in bold, “Service Unavailable – DNS Failure.”

My guess is people then immediately went and searched DNS on Google and found the DNS Wikipedia entry as the number one search result (our consumer/SMB service is #6 – trust me, we’re trying to crack the top 5). They may have still been confused, but for one day, the “mainstream” cared and wanted DNS to simply work again.

You see, when you’re talking about Internet infrastructure, plumbing, electricity, you just expect it to be there and available. You don’t pay very much attention until something goes wrong. Although this event was less about DNS not working and more about Web servers getting slammed and bombarded by a nasty non-caching loop, it still put that little acronym in front of more people than EVER before in a single day. That has to count for something.

We also believe this event brings to light the importance of rock-solid DNS (see Dynect Platform if interested in premium stuff) and advanced disaster recovery and load balancing tricks DNS can help deliver. But, we can save that soapbox for another time.

Last thing I’ll leave you with was how impressed I was with Facebook’s response after the fact. They dove in and blogged about the exact technical reasons why things went awry. No BS, straight to the point, super honest and apologetic. Well done!  As our Dyn Inc. followers and fans know, we also operate this no-nonsense, status update way. We work tirelessly to educate the masses that “DNS is Sexy” and that DNS is a technology more people should be thankful for. Thanks again to Facebook for joining the cause.

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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.

To current Dyn Customers and visitors considering our Dynamic DNS product: Oracle acquired Dyn and its subsidiaries in November 2016. After June 29th, 2020, visitors to will be redirected here where you can still access your current Dyn service and purchase or start a trial of Dynamic DNS. Support for your service will continue to be available at its current site here. Sincerely, Oracle Dyn