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Santa’s Newest Elves Work In Ecommerce: Online Retailers Ramp Up For The Holidays

It’s a fantastic fantasy: a jolly man in a big red suit delivering toys to people all over the world in one night.

But in reality, the holiday season is a lot of work for those in global commerce. This truly is the “most wonderful time of the year” for retailers and they prepare for months to get everything ready. While images of elves plugging away in the North Pole Toy Shop makes it easier for people to relate to traditional store retailers, ecommerce retailers are working just as hard to be prepared for the mad rush of holiday shopping.

But unlike a store in your local mall, their audience is global and capable of seismic spikes in traffic that aren’t for the faint of heart.

As an example, think about the Olympics.

Santa ClausA country spends months, if not years, in advance planning and preparing buildings for the waves of expected people. But all of that planning is thrown out the window in seconds (and quite publicly) if there is too little capacity.

Welcome to the world of ecommerce retail.

Dyn helps direct those customers to their favorite sites faster, so they can buy a pair of shoes at Zappos or homemade goodies at Etsy.

Online retailers spend months doing merchandizing and picking out the right products and when people start clicking on their site, they need to be able to convert eyeballs into sales.

That is one of the reasons that DNS, which has the ability to disseminate that traffic equally and prevent a crash, is so important.

In addition, after all of those consumers make their purchases, they are going to want to receive an email confirmation. Having those confirmations end up in your spam folder could turn any Tiny Tim into a grinch.

So this holiday season, give yourself the gift that keeps on giving all year: great infrastructure services from your friendly IaaS leader, Dyn. We’ll make your holiday season a bit easier. You can always take your chance with Santa, which isn’t a bad bet.

But with technology changing so quickly, how soon will reindeer be outdated?

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Whois: Jeremy Hitchcock

Jeremy Hitchcock was Founder of Oracle Dyn, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.

To current Dyn Customers and visitors considering our Dynamic DNS product: Oracle acquired Dyn and its subsidiaries in November 2016. After June 29th, 2020, visitors to will be redirected here where you can still access your current Dyn service and purchase or start a trial of Dynamic DNS. Support for your service will continue to be available at its current site here. Sincerely, Oracle Dyn