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Tell Us What We Can’t Do In DNS & Watch Us Do It Anyway

It has come to our attention that some outsiders think that we’re running a bit too fast lately and that we may be a bit too rogue, too guerilla, maybe maverick, possibly reckless and that Dyn is focusing too much on two markets that are too entirely different with a consumer market of four million ecommerce technology enthusiasts and an enterprise business audience of nearly 500 Internet superstars — all while reaching for the moon in doing so.

All this time, we’ve been shouting from the rooftops that our competition is ripping people off, providing crappy service and going about things the wrong way, forgetting that business should be give and take with a give first attitude. It may be cliche but vendor-client relationships are dead and have been since SaaS was born. It takes two to tango.

We’re growing exponentially, building credibility, sustainability, market share, DNS relevance, revenue and profitability with every new free user and high value customer who chooses us. Go ahead and question us, challenge us and say we can’t do it. Tell us we can’t keep growing without outside cash. We want to hear you tell us that slow methodic growth catches up with you, that the switch to hustling and going after it can’t just happen overnight, that we can’t be so hands on, white-gloved, flexible, nimble and have domestic support.

Tell us that doesn’t scale. Say we can’t stay bootstrapped. Say we can’t stay founder-run. Say we can’t stay true to our commitment of engineering excellence. Say our leadership is too valuable and too important. Say we can’t stay in New Hampshire because there is no talent here. Say we can’t operate and see hockey stick growth with a marketing and sales budget built entirely from our petty cash drawer.

Nothing motivates us more.

You’ll never hear us tell the detractors to stop. Heck, we hope they keep it up. It would be perfect for them to seek us out (especially me) and say it directly to my face. I’ll debate until you give up. My motor is more powerful and longer lasting than yours. Our entire company is wired this way. We’ll work harder because there is no bigger competitive advantage.

The other night I was watching 60 Minutes and Russian billionaire Mikhail Prokhorov (the new owner of the NBA’s New Jersey Nets) said, For me, life and business in general is a big game.” Is this not the 100% truth? Isn’t this the world we operate in? Hasn’t this sentiment always been true? For our parents? Our grandparents? It’s a world where people build careers around sticking it to “the man”. It’s a world where it’s never been easier to start your own business and make it big. Go big or go home. We have to work, so we might as well sink our teeth in and give it all we have. “Controlled chaos” is a term that I think best describes our efforts and the efforts of any bootstrapped, ambitious, fast growth organization. It’s like sprinting during a marathon.

So run, run as fast as you can, DNS industry. We wouldn’t have it any other way and neither should you.


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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.