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Oracle Dyn Named to Gartner’s Collective Intelligence Benchmarking Category

Gartner recently released its new Hype Cycle for Software as a Service (SaaS), in which Oracle Dyn was included as a representative vendor in a new category called Collective Intelligence Benchmarking (CIB).

While this may be surprising for people who know Dyn only as a global leader in Managed DNS, it actually makes a lot of sense. One of Dyn’s biggest competitive differentiators when it comes to DNS is the amount of monitoring and analytics we use to make our traffic steering decisions. Dyn’s view of the internet is unique, which is why we were included in the intelligence category.

But let’s break it down. In short, Gartner explains its Hype Cycles as “a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.”

This is what a typical hype cycle looks like (minus the companies scattered all over it).

This is a new Hype Cycle for Gartner. Not sure why exactly they chose this year to publish – could maybe have something to do with the SaaS market size increasing 22% in 2017 – to $58.6 billion in total revenue.

The interesting thing about the SaaS Hype Cycle is that it doesn’t look at a specific type of technology (Hype Cycle for Human Capital Management Software, 2017, for example), but rather a grouping of technologies based on the way they’re distributed. According to Gartner, “SaaS is an application service available uniformly to all qualified subscribers. The application software is owned, delivered and managed by one or more providers.” Key characteristics of SaaS applications include:

  • Service-based
  • Scalable and elastic
  • Shared
  • Metered by use
  • Uses internet technologies

Let’s dive into what this means for Dyn. Dyn offers its DNS, email, and monitoring services on a SaaS basis. When Gartner moved to include us in their Hype Cycle for SaaS, they had to determine which category would be best represent us.

As there is no DNS category, they chose Collective Intelligence Benchmarking.

Gartner first brought CIB to light in September 2016, writing about the new category in an Innovation Insight they published. Analysts Vivek Bhalla and Will Cappelli defined CIB for the first time. They said, “CIB is an increasingly popular approach being adopted by monitoring tool vendors to ascertain a baseline of performance for a given service or application, based upon aggregated data from hundreds, if not thousands, of end users. Where aggregated data is shared between multiple end-user clients, data is anonymized and used purely to ascertain whether service disruption is a local or regionwide issue.”

The Hype Cycle lists CIB as “On The Rise,” in the “Innovation Trigger” portion of the Cycle. Bhalla says, “Over the past year, Gartner has witnessed the strongest level of interest for externally generated CIB among enterprises such as online retailers, insurance and financial institutions that are heavily reliant on cloud- and SaaS-based service delivery providers. This is somewhat due to the limitations of traditional monitoring approaches into cloud-based environments. Thus, enterprises are looking to reduce the visibility gap via alternative perspectives.”

He then goes on to say that “CIB looks to address new challenges facing IT operations staff in light of device proliferation, the explosion of Internet of Things (IoT) data sources, and the increasingly distributed methods by which one can access applications and services beyond the control of enterprise IT. In such an environment, traditional monitoring tools struggle to correlate the myriad of datasets from every client interaction and experience using a “bottom up” exhaustive approach.”

It is interesting to note that in the year since CIB was introduced, Gartner’s field of representative vendors has narrowed from sixteen, to ten.

We’re excited to see research firms starting to take note of the innovations and new technologies that companies like Dyn are bringing to the market. We are addressing challenges that many enterprises don’t even know it’s possible to solve – that’s a duty we are glad to be performing.


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Tom Snow
Whois: Tom Snow

Tom Snow is a Analyst Relations Specialist at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.