I think sometimes how amazing it is that we’ve come this far so soon. I was doing a media interview yesterday with a pretty large pub around the concept of managing IT through SaaS and how it makes companies more efficient. The interviewer asked blindly what negative opinions or possible misconceptions exist when it comes to outsourcing core IT or infrastructure services via SaaS and whether it’s a risk.
I had to think quickly and offered the following response.
We’re an IaaS leader, offering network redundancy, security, reliability, and performance optimization via global managed external DNS. We simply can’t go down. We have hundreds of enterprises relying on DynECT Managed DNS and brands like Zappos, Twitter, Homeaway, CNBC and WBR and millions of SOHO users rely on our vast array of services.
We stare at the ceiling at night and worry about the same exact things our clients and prospects worry about. Until recently, it was hard for our own IT department to “let go” and realize that we too could benefit from outsourcing, which would allow us to focus all of our operations and engineering resources on our network, our technology and our evolution in DNS. After all, that is our core competency.
Sure, we could handle running our own CRM or use something open source, but that’s not the point and Salesforce is a pretty damn good platform for that. Sure we could collocate all of our own PoPs but Verizon Digital Media Services offers a fast-growing CDN that gives us great diversity and is proven. The same goes for enterprise email with our DynECT Email Delivery platform and our traditional email marketing friends at Mill33.
Once companies like ours realize that other providers might actually provide something better, cheaper and more focused that can be created or maintained internally, they relate more with the exact reasons why customers flock to them for their own service offerings. They’re specialists and once the buyers look in the mirror and realize this about themselves, they come to the conclusion that outsourcing to SaaS introduces less risk in most instances.