With all the buzz about how the Internet experienced an unprecedented “slow down” yesterday, as people searched for information about the King of Pop – never has the need for reliable DNS and Traffic Management solutions been so relevant.
When the news broke yesterday, utilization of websites around the world soared, and some sites slowed down. The results of slowness mean that companies lose business, revenue, and trust of repeat customers around the world. In fact, this happens any time a site is slow, not just during breaking events. Check out Eric Schurman (Microsoft) and Jake Brutlag’s (Google) excellent presentation on this from Velocity 2009.
While the sources of this slow down are unique to every website (might be lack of bandwidth, database, web server capacity, etc.) one thing is true: Each and every Dyn Inc. customer (well over 2.5MM users) experienced flawless DNS service during yesterday’s events.
Why? Because of our commitment to engineering excellence and our commitment to serve our customers and their DNS. While other networks struggled with the load, our worldwide anycast DNS network performed admirably, making sure our clients delivered the news, the message boards, and content associated with the events.
In fact, one of our largest Dynect Platform customers experienced an increase in DNS load, which our platform handled gracefully. Check out this chart from our Dynect Reporting System – you can clearly tell when the news broke, around 21:20 UTC.
It’s a testament to our network and systems, our developers and engineers, to handle unexpected increases in load without issue. You can see from the chart, we’re only talking about an increase of 300 DNS queries per second, which doesn’t seem like much. However, without a service like Dynect Platform backing the domain, that could be extrapolated to well over 300 lost viewers or customers per second (remember, DNS caching in there increases the numbers). And with our Traffic Management service, we not only handled the DNS load, but provided much needed multi-datacenter traffic balancing to ensure the fastest possible service to our customer’s client base.
This is just one of the reasons our client base chooses to “Lock Arms” with Dyn Inc. When events happen, we’re ready to handle them, so our clients can do what they do best, and not worry about DNS.