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Interop 2012: Explaining What ‘As A Service’ Means

On our website, we say: “Dyn is the infrastructure-as-a-service (IaaS) leader, specializing in both DNS and email delivery for the enterprise client, small business and personal user.” It’s a perfectly accurate description of what we do here except we’re continually asked what “infrastructure-as-a-service” means.

The first few times I was confronted with this question, I didn’t think much of it and simply broke into my standard explanation. The problem was that it kept happening as it seems IaaS (pronounced eye-ass) isn’t as well known as we thought. Fair enough, so let’s dig into this whole “as-a-service” phenomenon.

Dyn: Get Some IaasThanks to a series of TV commercials by our friends at Microsoft, many people, including my extraordinarily non-technical mother, knows of as-a-service’s other name, The Cloud.

And while the good folks in Redmond would like you to think this is a new thing, it has actually been around since the 1960’s. The company widely credited for bringing it to the modern day masses are our good friends and clients at Salesforce.

Salesforce provides the most well known version called software-as-a-service (SaaS). In a popularity contest, platform-as-a-service (PaaS) would probably come in a distant second with our favorite (IaaS) coming in third.

One of the major benefits of using an as-a-service provider is the elimination of expensive and labor intensive investments in bodies and/or hardware. Last year, we encouraged people to say goodbye to their hardware.

Going to the cloud also enables companies to stay focused on what they’re best at.

For example, we are in the process of implementing two SaaS offerings for billing (Zuora) and client services (Zendesk). We could have committed some of our very talented technical resources to building those systems instead, something we’ve done many times in the past. However, we ultimately determined that we needed those talented technical folks to stay focused on Managed DNS and Email Delivery.

Now it would really suck to have to use the above explanation every time we get asked what “infrastructure-as-a-service” means, so our marketing team was tasked with formulating a better plan.

Dyn has a storied history of running awareness campaigns for the spaces and industries in which we exist.  The best example was our DNS Is Sexy push with honorable mentions to Break Free, Tweet Nerdy To Me (which I’m not exactly sure why it wasn’t more successful) and Swim With The Sharks.  All the team needed to do with come up with another gem. Easy, right?

The issue was the idea we all kept coming back to — Get Some IaaS — had been shot down a year earlier. But time moves pretty quick at Dyn and plenty of bodies have been added since then, so we decided to re-pitch the idea to the powers that be. Having a few fresh voices helped and knowing some of the earlier reservations didn’t hurt either.  Add a little behind the scenes politicking and we were able to get it approved!

It was with great excitement that we officially kicked things off during SXSW — done in typical Dyn fashion with a pretty spectacular party.

I strongly encourage you to come Get Some IaaS if you’re in Las Vegas for Interop this week or if you’re at any of our events this year. If you still have questions about our favorite as-a-service, we’d be happy to help explain further!


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Whois: Matt Toy

Matt Toy is a Director, Customer Success Program Management at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.