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2011 ‘Inside Baseball’: The DNS Industry At Its Finest

Each winter, Major League Baseball executives get together in Florida for their annual winter meetings where they discuss all the inner workings around the business of their sport.

Following that theme, we created the ‘Inside Baseball DNS Industry Insider Event’ one year ago, hosting 12 companies in Manchester, NH. It was a great success and built a solid foundation for future collaboration.

Competitors, comparators and everyone in between in one space? You bet and it was so successful, we hosted our second annual event this past week in Santa Clara, CA, at Infoblox’s corporate headquarters, thanks to great support from Cricket Liu.

The total attendance of 28 DNS leaders was spread over 17 companies with huge diverse technology leaders (Microsoft, Comcast, Google), premiere hardware companies (F5 Networks, Secure64, Infoblox), public powerhouse companies (Neustar, Akamai, Verisign), focused dynamic DNS players (No-IP, TZO, Nettica), the startups and the upstarts (Cloudfloor, Cloudflare, Cotendo) and even the non-profit open source consortium (ISC.org) all represented.

And then you had the event organizers: Dyn, a dorm room hobby turned 80-person Managed DNS and Email Delivery provider who is simply Internet Infrastructure (IaaS) obsessed.

The room was a mind-blowing collection of some of the foremost technical experts on the workings of the Internet and primarily its’ domain name system. The entire event was entirely non-competitive and collaborative, aiming to align efforts towards DNS protocol innovation and market growth. There is some fun also as the event is always followed by beers, dogs and baseball, enjoyed this year at the San Jose Giants Double-A game.

Competition Takes a Back Seat

Trust me, I’m as competitive as they come. I’m the middle son in the family of five boys. I grew up playing sports all the way through my college football career at Division II Bentley University and my folks even own a sporting goods store. I’ve had a career in sales, climbing all the way up the corporate ladder from sales intern to current day VP. I hate losing. I love to compete and I am always keeping score of something. Winning has been instilled in me since I was born, but never at the expense of something greater.

In business, I have the strong belief that ‘winning’ is defined entirely different than it is in sports. Each company has different metrics, variables, targets, goals, dispositions, strategies and visions. Everyone can and should win in their own way.

For us, this event is validation and verification of two key things:

1) We as providers of DNS have an unbelievable responsibility when it comes to the future of the Internet.

2) It made us (CTO Tom and CEO Jeremy especially) realize once again how far we’ve come as a company over the past few years.

We truly are respected and as the DNS industry gains further importance and grows, we’ll keep growing with it — perhaps even leading the charge.


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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.