At Dyn Inc. we now truly have “a DNS service for everyone” and are giving ALL users/clients the ability to “grow with us.”
In December of last year (2009) our executive team spent nearly two full months putting together 15 internal goals for 2010 to grow our business, maximize revenue & increase profitability. The goals were split between enterprise and consumer initiatives, primarily revolving around product, R&D, biz dev, marketing & sales.
G10 on the list (a list that has never been shared externally, and I may get slapped around for sharing) was, “Sell DynDNS Business” and until this date we had yet to meet itâ€¦
- Goal Number = G10
- Goal Description = Sell DynDNS Business
- Potential Activities = Introduce (feature to be determined), higher level DNS on DynDNS.com
- Baseline = 120k zones on DynDNS.com
- Goal = Bridge gap on service level and price between DynDNS Custom and Dynect Platform
- Tracking = Q2/Q3
â€¦Today that all changes, as we launch Dynect SMB (aka DynDNS Business) to the Internet community. In early August we unveiled the service quietly, in typical Dyn beta fashion, and have been collecting user feedback for the past month from the already 50+ customers who’ve signed up. All pre-launch. All in either the $30/mo or $60/mo packages, Dynect SMB 10 and Dynect SMB 25 respectively, and automated for purchase on DynDNS.com.
Now to the subject line of this post: One day, during a Product Roadmap Meeting (PRM) we got thinking about what “DynDNS Business” should look like, what the market demanded and how we could deliver an ideal offering. We decided it needed to be enterprise-class, fast, secure, reliable, IP Anycast, globally dispersed, solid APIs, multi-user, multi-zone, increased records and ACLs. We realized it simply needed to be the Dynect Platform (lite), meaning less traffic, no reporting, no SLA and fewer bells and whistles. We had recently met with a quasi competitor and then a potential new entrant into the managed DNS space and the Anycast SMB space was where they too saw a glaring hole, not met well by any provider. We could move fast and beat everyone to the finish line.
The current costs and scope entry-point of the Dynect Platform are a great fit for already established start-ups, mid-markets, and enterprises, but unfortunately we inadvertently alienated the SMB from truly being able to cost effectively jump aboard Dynect and scale out of DynDNS Custom DNS. This and our ability to expose Dynect to the DynDNS.com audience helped us decide to bring the Dynect Platform down market, instead of Custom DNS upstream. (Imagine being a salmon? Jeez!)
The technology was already built, it simply needed to be reformulated and repackaged for all to take advantage of — at Dyn Inc. we now truly have “a DNS service for everyone” and are giving all users/clients the ability to “grow with us.” Dynect SMB (errr, DynDNS business) may turn out to be the smartest move we’ve ever made.