This is a story that represents much of what we stand for as a company. As we’ve talked about over and over again in our messaging, we strongly believe that it’s all about relationships when it comes to engaging with our users and customers.
We talk about open and clear lines of communication based upon trust, truth and transparency. We talk about hard work and commitment and loving what we do and as we continue to face new and unique challenges, we hold our heads high knowing our dedication to Managed DNS is strong and our values have not wavered.
The following story was shared with our customer facing teams at our 2011 Sales Planning Retreat and I thought we also should share on our blog with all of our employees, users, customers, partners, prospects, friends, fans & followers. You’re about to go a trip with me back to college…
When I was a sophomore in college at Bentley, I had to take a Macro Economics general business class. The final class grade was solely comprised of four major exams, but if you were able to find a relevant outside speaker to come and speak to the class, you would get an immediate “A” on one of those four exams. No surprise to those who know me, I set out to find a guest speaker.
Late in the semester at the weekly post-Friday night football game tailgate party, I started chatting with a teammate’s dad who was visiting from San Diego. His name was Tom Campanaro and he had become my target speaker for that guaranteed “A”. You see, Mr. Campanaro happened to be the inventor and founder of The Total Gym (made famous/infamous by the late night Christie Brinkley and Chuck Norris infomercials) and would be a great person to come in and chat about business and share his story with the 35-person class.
I asked, he obliged, my professor approved and on the next Tuesday night, he would come in and secure me my “A”.
Three Fundamental Principles
He started off by talking about how he got to this moment; his background, love for football, a motorcycle accident, a bodybuilding career, why/how he started the company, how he met business partners, became friends with Chuck & Christie and how he built his business from the ground up. At every stop in his story he would reiterate that to be successful in business and life, you have to follow three fundamental principles: honesty, passion and persistence.
He hammered home his point loud and clear. He talked for about an hour and earned me my “A”. My professor was so smitten with him and his California cool that I became her favorite student. To this day, I’m not really sure Campanaro knows how much of an impact he had on my career and corresponding companies I’ve represented. You see, I never really thought I’d learn anything from the guy that night. I really just wanted to snag that much-needed grade.
On our old enterprise sales “Meet the Team” page, those principles lived on, but I had never told the story at Dyn. Three years ago at my last company when I shared this story with a customer, he responded emphatically with a glint in his eye, “In some circles, they would simply call that integrity.”
What you see is what you get with us. There is no polish and no bull, just honesty, passion and persistence. I can proudly say that even when faced with obstacles and unique business situations, we work our hardest and try our absolute best to stand behind these principles.