Eddie Murphy and Dan Aykroyd would have been proud.
The day was billed as an Exec Exchange and was done in hopes that each man could offer his expertise for the day and also learn about an industry (for Hitchcock marketing, for York technology) that was outside their respective comfort zones.
Hitchcock spent the day fielding questions and offering insight to the creatives at GY&K, one of the most innovative advertising agencies in the Northeast.
Employees of Dyn got to learn some pearls of wisdom from York who throughout his career has been on the cutting edge of Internet marketing.
“I have admired Jeremy as he has grown into the CEO that he is today, and I have often wondered what it would be like to be in his position,” York said in advance of the day.
Now he knows.
York said he was impressed with how serious Dyn took the exchange and the real questions and discussions the employees brought forward to him.
For his part, Hitchcock said the crew over at GY&K was a dynamic bunch who were full of great ideas. Both men said they learned lessons that they would take back to their day-to-day jobs.
“It was a wonderful experience,” Hitchcock said. “I now have an even greater appreciation for Travis than I did before. I think we’re both better off as leaders because we’ve walked a mile in each others’ shoes.”
While the Exec Exchange was a unique event, it wasn’t the only highlight of the day.
Nearly 70 students from the Boston Startup School hopped on a bus and came to New Hampshire to visit Dyn and learn about the blossoming Manchester startup ecosystem. The school is run by TechStars and its students are some of the best and brightest minds in the country.
The students were treated to presentations by Dyn Chief Technical Officer Cory von Wallenstein and Chief Revenue Officer Kyle York, who periodically teaches a class at the startup school.
In addition, the students broke into smaller groups and had more intimate talks with special guests like Jamie Coughlin, CEO of the abi Innovation Hub, Mike Veilleux, founder of GearFreedom and Alan Ellis, founder of My Gun DB.
The day concluded with a concert from Quiet Life, who most recently performed at a DynTini at Velocity Conference in Santa Clara, CA.
“Some of these students had a misconception of what New Hampshire has to offer,” York said. “I think after spending the day at Dyn, their eyes have been opened and they realize there is a thriving ecosystem happening up here.
“It was a really special day and I hope it is the first of many more collaborations with the Boston Startup School,” York said.