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The Europas Preview: Introducing Wooga, Lyst

As part of the build up to Tuesday’s The Europas tech award show, let’s put a spotlight on a few of the exciting startups that have been shortlisted for one of the biggest honors in tech.

We’re going to be a presence at the event with yours truly presenting the Best Culture Startup award. As I’ve learned, helping provide startups with the website uptime and email delivery services they need is something we’ve been doing for years. Dyn was once a startup ourselves, so being able to give back by sponsoring shows like The Europas is a perfect cultural fit.

But enough about us. Allow me to introduce you to two startups that caught my eye: Wooga & Lyst.

Wooga - Logo

Nominated For: Best Heavyweight Startup (3+ years, more than $2.69 million USD funding)

We are proud to throw the spotlight on social game developer Wooga, not only as a new Dyn customer but because they have already won the People’s Choice award. At the end of 2012, they made a big push into mobile after success with their deep integration of the Facebook platform.

Back in 2010, TechCrunch’s Mike Butcher declared Wooga “the Zynga of Europe“. Cut to 2013 and they have over 230 employees in 35 countries with over 50 million people a month playing their selection of games. Part of the success of that growth has been a hyper localisation marketing strategy that has resulted in their games being available in seven different languages.

Since their decision to restructure the company to focus on mobile, cloud computing has played a big role in the ability to push out games for mobile devices and in particular with Android where there are so many different devices, carriers and versions of the operating system.

This requires rigorous testing and can be time consuming if happening in-house. Luckily, there are a couple of providers coming up now that allow you to have remote access to devices running thousands of kilometers away, which Wooga currently use for over 100 real devices.

Lyst - Dyn - Startup

Nominated For: Best Culture Startup, Best Commerce, Finance or Payments Startup, Best UK Startup

London-based startup Lyst is taking a big data approach to make it easier for consumers to navigate one’s way through all those virtual clothes. It picked up $5 million USD in Series A funding backed by new investor DFJ Esprit — an early backer of LOVEFILM and veterans Accel Partners.

This personal shopping experience allows you to follow a brand or shop so that you never miss a thing. My favourite feature is that you can tell Lyst if an item is too expensive and it will be flagged until they notify you when the same piece is cheaper at another store!

With the fashion industry already booming online, the arrival of Lyst represents a level of innovation that hints of a impending revolution at the heart of the internet shopping experience.

See these two, others (and us!) at The Europas on Tuesday. Want to meet up before, during or after? Hit me up on Twitter!

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