Through the years, we have had a unique vantage point to watch the Internet change. When our company started, Internet users were concerned with reliability, and how to ensure that their domain was always available. Dyn was created to solve this problem, and our solution was validated by hundreds of thousands of users around the world.
Once reliability became commonplace, companies became obsessed with speed. Understanding these concerns, we launched our enterprise DNS product and with a truly global anycast network, we were able to help users connect to websites faster than ever before. Having great reliability and speed helped many websites become popular and that popularity led to a need to scale. That was very true of one of our earliest customers – Twitter – who grew from an idea into one of the biggest social networking services in the world.
As the years rolled on, enterprises became more sophisticated and their desire for control increased. Companies now build their sites with in-house infrastructure and applications, web hosting, SaaS providers, CDN vendors, and a mix of other assets.
This led to our investment in APIs and automation capabilities to enable customers to control their infrastructure more effectively and work with multiple vendors across multiple platforms. We also added messaging which allows customers to send and control application-enabled transactional messages.
Why am I sharing our history? Because it shows that we’ve been able to identify the needs of enterprises and offer them world-class solutions.
What the Internet needs more of now is intelligence. End users demand faster performance and expect a consistent user experience, regardless of their location, network, or device. Analysis from comScore Global found that 80% of top web properties are “made in the US” with 81% of their users residing outside of North America!
Our aim is to give our customers insight and visibility into the performance of their Internet infrastructure whether they are in the Alexa 1000, companies who aspire to the Alexa 1000 someday, or Forbes Global 2000 brands. Are they reaching their email deliverability objectives? Are customers getting the reliability and speed that they want? Are they truly globally reachable?
With all that said, it’s with great pleasure that I announce that Dyn has acquired Renesys, the authority in Internet intelligence.
Like Dyn, Renesys is a New Hampshire company that was founded in 2000 and has built something truly astounding. Their Internet Intelligence product makes the cloud a more reliable place to do business by providing the tools and information required for an enterprise to take operational control of their Internet experience. Using the world’s most comprehensive real-time sensor grid, Internet Intelligence enables a view beyond a company’s network perimeter into the cloud.
The Renesys team itself is comprised of specialized researchers and analysts who have been recording the state of the Internet 24/7 for more than a decade, analyzing the connectivity of every network, every service provider, in every market on Earth –in real-time, as global events, acquisitions and traffic patterns evolve and change. It’s pretty cool.
What does this mean?
It means we are now one step closer to our vision, and the acquisition enables us to launch Performance Assurance as one of our core offerings.
We’ll be able to see the impact of an earthquake in the ocean and how it affects the physical topography of the Internet or how political events will change how traffic flows. Businesses will be able to integrate Dyn’s Performance Assurance services into their operational workflows to receive real-time intelligence of how Internet changes are affecting their business, and automatically adjust how consumers connect to their brand to deliver the best online customer experience.
Best of all, we’ll be able to leverage this information to make better traffic management decisions and have the data scientists to more effectively mine the wealth of intelligence that we are collecting with our message management product.
With this acquisition, we are one step closer to our plan to define, grow, and win the Internet performance market!