Dyn Aims to Make DNS Relevant to a Wider Audience Through “DNS is Sexy” Campaign
Manchester, NH – Dyn, the world’s fastest growing provider of managed DNS, today announced their plans to put a spotlight on the DNS industry to increase the awareness of a technology that has historically remained entirely behind the scenes. This announcement serves as an official platform for Dyn to bring their message of DNS technology importance to the forefront and encourage other DNS providers to get involved to promote awareness around its mission critical functionality.
Over the past twelve years, Dyn has been committed to providing world-class technology and services to each of their users and clients. For those who are active users of a DNS service, the benefits are obvious, which is why Dyn is turning their focus to a wider audience; Web users that use DNS on a daily basis but have no idea their favorite websites could not be accessed without the use of DNS. Tech savvy users know DNS as the glue that holds the Internet together. Without DNS the Internet simply would not work. Now with exciting technology advancements, DNS is being used in more ways than ever, including cutting edge ways to speed, direct and balance Web traffic.
Wikipedia defines DNS as the following: The Domain Name System (DNS) is a hierarchical naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participants. Most importantly, it translates domain names meaningful to humans into the numerical (binary) identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide. An often-used analogy to explain the Domain Name System is that it serves as the “phone book” for the Internet by translating human-friendly computer hostnames into IP addresses. For example, www.twitter.com translates to 18.104.22.168.
To the average Internet user the basic facts about DNS might be difficult to understand. In order to decrease the intimidation factor, Dyn is putting a fun spin on this extremely technical industry with the launch of their “DNS is Sexy” campaign, first introduced at South by Southwest Interactive in Austin, TX. “Just because this is an extremely specialized, technical and back-end focused industry, doesn’t mean we have to take ourselves too seriously,” said Dyn CEO, Jeremy Hitchcock. “We’ve been working to improve and innovate this technology for a long time, and we absolutely believe that making things work better, faster and more securely is sexy.”
“We are constantly striving to make technological improvements by working closely with some of the best brands of the Web. We don’t have the customers we have on our client roster by accident. They help make what we do more absorbable,” added Kyle York, VP, Sales and Marketing at Dyn. “While we are happy to be behind the scenes powering DNS infrastructure for our clients, we also think it’s important to make DNS a household name so that everyone can relate to its importance and understand their daily dealings with it.”
The personal relationships people have with their favorite brand is the kind of relationship Dyn hopes to build around the DNS technology. In order to enforce this idea, Dyn is taking their message on the road with a strong line up of industry events and speaking opportunities. Be on the lookout for Dyn at the upcoming Interop Las Vegas, Ad Tech San Francisco, Web 2.0 Expo, Velocity, CloudCamp Events, the Mashable Media Summit, and a DNS industry insiders event called “Inside Baseball,” hosted at Dyn.
Talks at these events will include ways to optimize Web speed and traffic through cutting edge Load Balancing and Traffic Management solutions on the DNS level, which saves from hardware/software cost and malfunction, further protecting a companie’s Web presence. Applications for DNS in Cloud Computing will also be covered during lightning talks at CloudCamps across North America.
While the team is excited to speak on the innovations of DNS and spread the message that “DNS is Sexy” through each of these engagement opportunities, they are also looking to the future with the “Inside Baseball” event being held in May at their Manchester, NH headquarters. The event was developed loosely based on the annual meetings held by the owners and management of big league baseball teams, where each winter insiders get together to discuss all aspects of the sport. In the spirit of fostering thought leadership and innovation in the DNS industry, Dyn will be hosting major DNS players such as Afilias, Comcast, Comwired, DurableDNS, DOTQUAD, OpenDNS, Nettica, No-IP, TZO and more. “Through this meeting we aim to put competitiveness aside for the day in order to discuss ways to bring the DNS industry as a whole to the next level,” commented Hitchcock. “We hope this will become an annual meeting, being hosted by a different DNS player each year. This isn’t a Dyn thing, this is a collaborative industry effort for all those who share a passion for it.”