You may know Dyn’s Director of Deliverability Steve Wheeler as The Most Reputable Sender in the World, and for good reason. When it comes to email, he knows his stuff. In our latest DynEdu video, he discusses sender reputation.
When it comes to email delivery, your sender reputation is more important than your personal reputation was back in high school. If you have a good one, your emails have a better chance of making it to the inbox. However, a bad sender reputation can help drive your emails to the spam folder — a crippling blow to anyone using email to engage with users and customers.
So what is sender reputation? It’s similar to a credit score, and indicates how trustworthy an email sender really is. It takes into account a variety of factors from the volume and frequency of your sends to your email lists and the content in your messages.
There is no quick fix to improve your reputation overnight, but in this DynEdu video, Steve lays out the four most important areas on which to focus in order to improve. Take some notes from The Most Reputable Sender in the World and start reaching the inbox more often!