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Introducing DynECT Email Rhythm!

Let’s face it: sending email isn’t exactly the flashiest job in the world. Here at Dyn, we’re constantly striving to make everything as fun and exciting as we possibly can, and we think we’ve just accomplished it.

Now, by adding an xheader to your emails, you’ll be creating and forming your very own electronic music track with DynECT Email Rhythm!

The tempo of the track is determined by your sending speed, combined with your full send volume over the course of a month. At the end of each month, all emails containing the “X-Rhythm” xheader will be gathered and compressed into a track that will be available to listen to and download from the DynECT Email portal. Sending has never been more exciting!

DynECT Email Rhythm
A look inside DynECT Email Rhythm!

Don’t worry: we haven’t lost sight of our true mission, and deliverability will play a big role in how your song comes out. Each successful email sent with the new “X-Rhythm” xheader will instantly start contributing to the new track, but if your bounce or complaint rates happen to climb over the recommended amount, some of those notes will go flat compromising the flow of your song.

In addition, any previous hard bounces or complaints will lower the audio quality of the entire song. However, if your open and click rates climb, imperfections caused by bounces and complaints will smoothen out and start to clear up.

With DynECT Email Rhythm, anyone can be a producer!

How do I start recording my song?

To start contributing to your song, simply add the “X-Rhythm” xheader to your emails going out. Keep in mind that since we are generating one song over the entire month, we will be doing some compression. All emails sent within the same half hour will contribute to the same beat.

The proper way to format a “X-Rhythm” header is as follows:

X-Rhythm: [Instrument] [Key] [Duration]

Instrument – The instrument to play. A full list of instruments is available, as well as the value to use can be found below.

Key – The key to play the instrument in. Keys can be a letter A through G followed by a number from 1-10. Optionally, the letter can be followed by a “#” to hit the sharp version of the note. Example A#5. The positioning is similar to a piano. Anything in 5 would be found near the middle of the piano.

Duration – The length of time to hold the note for.

How long will my song be?

On average, you can expect a song near the 3 to 4 minute mark although the exact length can vary based on your send volume.

Is there any way to change the volume of note?

If you want a note to be louder than other notes, just send more than one email within the same half hour with the same note. The notes will collapse into a single louder note.

I’d like to add some vocals to my track. How would I go about doing that?

Currently, we don’t have the ability to add vocals to tracks. For the moment, you’ll have to add them after the fact on your own. We are working on a way to integrate the Vocaloid 2 and 3 synthesizing technology to allow you to add lyrics to your song. More information about that will come as it’s available.

Current list of instruments available:

Instrument X-Header Value
Bass (Classic) cbass
Bass (Electronic) ebass
Snare snare
Clap clap
Violin violin
Piano (Classic) cpiano
Piano (Electronic) epiano
Piano (Broken) bpiano
Wobble Bass (1/2 Rate) wobble1/2
Wobble Bass (1/4 Rate) wobble1/4
Wobble bass (1/8 Rate) wobble1/8
Synth1 synth1
Synth2 synth2
Synth3 synth3

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Whois: John Norton

John Norton is a Senior Software Engineer at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.