March 13, 2012 (Manchester, NH) – Three years after launching a marketing campaign that helped define the enterprise Internet Infrastructure space, Dyn is set to do it again, unveiling their newest awareness campaign at South By Southwest Interactive Tuesday.
Over the company’s 13-year history, they found the term IaaS was not as well known as SaaS (Software-as-a-Service) and wanted to do something about it.
As a result, ‘Get Some IaaS’ was born and preparations for the rollout have been in motion for nearly a year with their annual sojourn to Austin, Texas’ South By Southwest Interactive (SXSWi) as the kickoff.
“The South By Southwest environment is such an intense blend of music and technology that it made perfect sense to unleash ‘Get Some IaaS’ there,” Dyn Chief Revenue Officer Kyle York explained.
The rollout will be celebrated at the Cedar Street Courtyard Tuesday with an 11-band lineup featuring indie favorites Dawes as the headliner. Co-promoted by GYK Marketing and 1band1brand, the sold-out event is a celebration of Dyn’s ‘Music Meets Tech’ networking series that mixes Internet technology companies with some of the fastest rising music acts in the country.
In 2010, Dyn unveiled ‘DNS Is Sexy’, a campaign that broke down the barriers around explaining what DNS was to the enterprise space. Between t-shirts, social media and old-fashioned meet and greets, ‘DNS is Sexy’ became so associated with the company that it was recently written up in a book on social media best practices.
“The next year is going to have a strong focus on educating what managed DNS and email delivery is all about,” York said. “Internet Infrastructure is a must for today’s enterprise IaaS kickers.”
Founded in 1998, Dyn is the worldwide Internet Infrastructure-as-a-Service (IaaS) leader, powering Managed DNS and Email Delivery for more than four million enterprise, small business and personal users. With 17 data centers around the world and industry-leading uptime for over 13 years, Dyn’s commitment to customer relationships and engineering excellence shines every day. Uptime is the Bottom Line.
Dyn Media Contact:
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