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Dyn Releases New Email Delivery Service

Reputation Management proactively improves sender reputation

Manchester, NH (June 4, 2014) – Dyn, the worldwide leader in Internet performance, announced today the release of a new Message Management service: Reputation Management, which proactively improves and protects a brand’s sender reputation leveraging Dyn’s industry-leading expertise and tools. Adding this to Dyn’s Email Delivery product helps increase inbox placement and drives user engagement for Dyn’s customers’ business-critical, application driven email.

“When it comes to email delivery, your sending reputation can be the difference between a loyal customer and a lost one,” said Stephen Wheeler, Dyn Director of Deliverability. “If you have a good reputation, your emails have a better chance of making it to the inbox. However, a bad sending reputation can help drive your emails to the spam folder — a crippling blow to anyone using email to engage with users and customers.”

According to Cisco, 85 percent of emails sent are spam. For businesses that rely heavily on email for their bottom line, sub-par deliverability is costly, and maintaining the necessary deliverability is time-consuming and requires specialized staff and skills. Dyn Reputation Management allows Dyn’s customers to focus on their businesses and users while ensuring good, consistent deliverability.

Dyn Reputation Management does this in three key ways:

First, Dyn proactively manages customers’ email sender reputation. Users receive deliverability reports and analysis from Dyn’s deliverability experts, who have years of email expertise and experience through sending more than 15 billion emails per year through the Dyn Email Delivery service.

Secondly, Dyn mediates mailbox issues with the receiver network for Reputation Management customers. Dyn does this by leveraging its relationships with global inbox providers (Yahoo, Gmail, etc.), blacklists (Spamhaus, SORBS, etc.) and spam filters (CloudMark, SpamAssassin, etc.) — relationships that cannot be made by a company delivering their own email.

Lastly, Dyn implements technical customizations of Email Delivery settings for clients’ mailstream, which enables optimal delivery for their brand.

“Dyn Reputation Management provides a high-touch level of email service focused on visibility, education, guidance and compliance,” said Scott Hilton, Dyn EVP of Product. “Our approach is to give you insight, at the right time, so you can make the appropriate decisions for your email program.”

Unlike other reputation management providers, Dyn delivers email. This enables Dyn to not only identify a wide variety of deliverability issues but also quickly and comprehensively take action. In fact, Dyn is one of the top five Email Delivery providers among Top 1000 visited websites, according to Alexa. Additionally, Dyn’s Email Delivery product has an email inbox placement rate that is 13% better than industry average.


Dyn solutions are at the core of Internet performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn’s global presence services enterprise, small business and personal customers.

Dyn Media Contact

Adam Coughlin | | 603.714.5798

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