There’s something about New England’s culture that lends itself to being sports crazy. Blame it on the Red Sox, Larry Bird, Bobby Orr flying through the air or the ridiculously long winters but sometimes the word ‘fanatical’ doesn’t do our love justice.
So when NESN needed help ensuring website uptime at a critical time (the Boston Bruins’ run to the Stanley Cup Finals), Dyn was more than willing to welcome them onto a winning team that includes Twitter, Zappos, Netflix and many more.
For those not familiar, NESN has been a New England cable TV staple since 1984, best known for being the home of both the Boston Red Sox and Boston Bruins in addition to a mix of original programming. When you need to see a game, you turn to NESN.
In the spring of 2008, they relaunched their site, refocusing on a mix of original content and videos. Amidst a crowded market, they found the right mix, helping NESN.com become the most visited regional sports network website in the country with 1.1 million unique visits a month.
So with the Bruins making their first visit to the Stanley Cup Finals since the 1989-1990 season and the Red Sox surging to the top of Major League Baseball, NESN needed to ensure that their website user experience was stellar as the teams they were talking about.
“Fans of New England sports are demanding Boston Bruins news more than ever, so NESN needed a DNS solution as reliable as Tim Thomas between the pipes,” said Mike Hall, NESN’s Director of New Media. “Dynect provided NESN with reliable and scalable DNS, and the Dyn customer service team helped us every step of the way. As the Bruins go all-out in their effort to bring home the Stanley Cup, NESN.com is ready to meet the needs of our fans.”
“They needed immediate help switching over to Dynect and within minutes, they were able to do just that and start loading up their DNS records,” Dyn Enterprise Concierge Lead Chris Gonyea said. “Just over a hour later, they made the necessary changes at their registrar’s end and DNS traffic started switching over to the Dynect platform. Switching DNS providers isn’t hard if you have the Concierge team that we do guiding you through the process every step of the way.”
The Bruins play in Game 5 of the Stanley Cup Finals Friday in Vancouver and currently sit at 2-2 in their series with the Canucks. NESN is providing full pre-game and post-game coverage on-air every night, along with frequent fresh content on NESN.com from a variety of personalities and contributors.
When your company is ready to make their version of a championship run, do you trust your teammate to help keep your web presence available even in the highest of traffic times? If the answer is anything but a strong ‘yes’, we got your back.
Welcome NESN.com and go Bruins!
(Photo Credit to NESN.com)
Josh Nason is the Inbound Marketing Manager for Dyn, the IaaS (Infrastructure-as-a-Service) leader that features a full suite of DNS and email delivery services for enterprise, personal and small business. Follow on Twitter: @joshnason and @dyninc.