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Keeping it Real…Social

We’ve been getting a lot of great props over the past month regarding our utilization of social media channels and I wanted to use this space to ensure that our audience got a chance to see what all the buzz is about and continue to learn more about why we made the social media shift, diving in with both feet.

I’d like to first give a glowing shout-out to our awesome customer support team led by Chris Widner as this entire effort would not be possible without their dedication. His team made up of Chris Gonyea, Liam Hynes, Alan Ellis, Charles Philips and Jason Hutchins has functioned like a well-oiled-machine since the start of our proactive redefinition of how customer service at Dyn will operate. Users and customers alike have found our new approach a refreshing engagement method and Web 2.0 industry folks have taken notice.

Our sales team continues to experience great success and ROI from keeping their heads on a swivel with one eye on the traditional means of biz dev and another on continually emerging media channels like Twitter, LinkedIn, and Facebook. Large and small customers have been introduced to our services by a simple tweet of a blog comment.

Here’s a case study on the Social Media at Work site where we were featured for our efforts, fortified by a recent comment from NH-based mobile marketing customer JitterGram whose CEO Ric Pratte used Dyn as a shining example of how using social media has changed the way business communication and relationship building works.

Our support team was in the crowd at his SWANH event back in January and his direct message to me the very next day (sic): “Long time no talk. fyi, having the Dyn team there last night was the highlight of my session. We all enjoyed it.”

We are unique because we are a managed DNS and Email-focused company (think behind-the-scenes Infrastructure-as-a-Service), but with a Web 2.0 brand disposition and culture. We are super-transparent with our users and customers (over 3.8 million of them) and use social media for prospecting/sales, marketing, communication, account management, relationship building, customer promotion, support and client services. Each employee is encouraged to go nuts and engage with users and clients with no rules or policy. We’re excited about the work to date and even more excited for what’s to come.

To be clear, our strategy may not work for every company, but is an interesting and refreshing approach for sure. There is no doubt this is absolutely all the rage right now, scaring some people and companies and making them question ROI and monetization, but we’re full speed ahead because we believe and don’t plan on ever letting up.


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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.