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Dyn Experts Give Their 2015 Predictions on Internet Performance

Last year industry experts at Dyn gave their predictions for what was to come in terms of Internet Performance trends in 2014. Many predictions were spot on, like the rise in concern over Internet security and the ever-growing adoption of mobile.

Once again, we asked a handful of Dyn’s tech gurus to whip out their Magic 8-Balls and try their hand at this year’s question. Enjoy!

2015 Predictions

“In 2015, what do you think the big trends will be with regards to Internet Performance?”

In 2015, Internet intelligence will be the driving force in connecting citizens to services and fueling global economies. Emerging markets are getting a taste of a free-market Internet for the first time. A new class of Internet giants like Alibaba are making globally distributed commerce a reality by providing consumer-to-consumer, business-to-consumer, and business-to-business sales services worldwide. The more informed we become about the Internet’s workings, the better we will become at building a connected, efficient global society through a free and open Internet.

– Kyle York, CRO

Multi-cloud and multi-CDN deployments become more prevalent as customers leverage the availability, security, performance, and cost benefits that having multiple providers offers. More of the Fortune 2000 begins to adopt Managed DNS services with business continuity and risk mitigation being the primary drivers. The line between brick and mortar and ecommerce retailers will continue to blur as more ecommerce-only outfits open up physical stores and BOPIS (Buy Online and Pickup In Store) becomes more prevalent.

– Katie Curtin-Mestre, VP, Marketing Communications

We’ll see businesses acting more globally and hyper-locally in 2015. Consumers want the convenience that global businesses offer through the Internet, but expect services at a local or personal level. The Internet will continue to level the playing field for everyone in 2015.

– Andy Piggott, VP, User Community

2015 will continue to see increased usage of services that are consumed primarily through mobile devices. The Internet of Things will come into its own in 2015. Companies will have to provide increased security and reliability and reduce latency for these devices and services. Those companies that focus on Internet performance will succeed.

– Chris Griffiths,  VP, Engineering

The enterprise on-prem-to-cloud exodus.​ With the stability and maturity of top-end cloud solutions, coupled with the ascension of the Internet of Things marketplace, I expect traditional enterprise and IT native organizations to begin acknowledging the value of cloud-based services.  Based on the folks I have the privilege of connecting with through our sales engineering organization, I have a phenomenal front row seat — seeing and engaging with it in real-time, the global market beginning to introduce and adopt Internet Performance strategies into their annual business continuity and operational plans.

– Mikel Steadman, Director of Sales Engineering

Network Attacks, DDoS, and BGP hijacking will continue to escalate. To ensure your company is not affected by Internet disruptions, it will be important to have real-time traffic management around areas of the Internet that may be impacted by these attacks.

– Dave Lemaire, Senior Director of Technology Operations

2015 Predictions

From an email perspective, the domains in which brands send email from will get a lot of attention in 2015. Email authentication standards like DMARC filtering out spam and phishing email is becoming easier, but is also making it more cumbersome for marketers to modify or introduce new marketing systems.  Some marketers will take shortcuts like sending from new domains that will eventually lead to deliverability challenges while others will work to separate marketing software from email delivery infrastructure.

– Mike Veilleux, Director of Email Product

Site performance gets more granular. Companies that rely on their websites for a significant percentage of their revenue have been at the forefront of the measurement and improvement of their site’s performance. In 2015, more of these performance-sensitive sites will be going beyond stats such as average page load time to analyze performance at a much more granular level. For example, the average page load time overall may be improving, but how is the visitor experience for those coming from South America or from western Canada?  While an application performance management tool can measure the performance of a site once a customer has reached the site, more and more site managers are looking at the end-to-end journey their customers take.

– Larry Concannon, Director of Product Marketing

More companies will take a hard look at the different providers that make up their online infrastructure. Businesses will further diversify their providers to ensure better worldwide performance as well as more redundancy to protect against damage to their brands.

– Corey Hamilton,  Product Marketing Manager

We’re going to see more investment into improving the user experience and accessibility of technologies that once only a select few could build and utilize. This will turn the Internet and the apps that run on it to be more resilient and with higher performance over time.

– Chris Gonyea, Product Manager

In 2015, the next generation of businesses will shift their focus from Minimum Viable Product (MVP) to Minimum Viable Market Share (MVMS). The indicators they will need to drive strategic decisions will come from data science.  With an increasingly complex, ever-changing Internet, those with the tools that measure, control, and optimize Internet performance will have a clear advantage.

– Brian Brady, Director of Business Development

IT will get more than its share of business investment, translating into good news for Cloud and Internet.

The “X-Cloud” transition accelerates (X= SAAS, Hybrid, Private, CDN, application acceleration). Consolidation ramps up to focus on <10 viable Cloud providers. There will be an increasing need for management, monitoring, and orchestration tools to ease the building of cloud environments. Traditional enterprise apps accelerate towards the SAAS model and Cloud delivery.

The Internet of Things (IoT) will remain in the early stages of determining business models and use cases, but some vertical-specific applications will emerge. Consumer IoT will continues to be the place of innovation and we’ll start to see IoT platforms.

Payment systems finally take off, increasing the need for more visibility, security and reliability of the network.

– Scott Hilton, EVP of Products

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