Look in the mirror: do you have a face? Do you like what you see? Are you relevant? Do your customers “know” you? Do they “like” you? Are your employees empowered or held back? These are the hard questions that brands in 2011 should be asking themselves. Unfortunately, many won’t like what they hear and learn. They won’t like their Q Score. They won’t like the answer to the ultimate question:
How likely is it that you would recommend this company to a friend or colleague?
We operate in an industry where our true core product offering is actually trust. That’s what we’re selling. We build the best relationships in the IT services industry by not being too corporate, polished or slick or by putting social media policies in place, but by encouraging our staff to operate how they would with a group of their own friends.
I read a great interview with Richard Branson a few weeks back on the Entrepeneur.com where the title “Richard Branson on What They Don’t Teach in Business School” says it all, explaining how Virgin’s dynamic and fresh approach to business and customers has made them one of the most successful corporations in history. They weren’t a retread. They were an original. We’re trying to do the same at our little company up in New Hampshire: change the game and be disruptive.
“Thankfully, I’ve learned that in the real world of business, it’s better to rely on creativity, intuition and empathy.” – Richard Branson
At the end of the day, people buy from people. They stick with products and companies where they have personal relationships and feel comfortable. Nothing should be manufactured… it should be real, honest and genuine. The same goes for securing and retaining talent. Our CEO Jeremy just shot an email around to our management team this morning about hiring, recruiting and retention.
He concluded his message: “Let’s not forget that people ultimately join and leave managers and not companies.”
˜Uptime is the Bottom Line” may be our tagline, but it doesn’t just describe our tech. It describes the people that make up Dyn. You can learn more about our executive team or follow our staff on Twitter or by liking us on Facebook and you’ll really see the heart and soul of our company. We’re always on, always available, an open book.
If the business world was more like high school, we’d be striving for “Best Personality” every single day. Would you vote for us?