Internet Performance Delivered right to your inbox

DNS Plays the Leading Role in the Cloud Edge Story

DNS doesn’t get the attention from the tech industry it duly deserves. Among the services that make the modern tech ecosystem spin, DNS and its related network services are similar in their criticality to modern business as our sprawling local and national highway grid is to daily transportation and commerce.

But DNS is also a major player in the cloud story. As more businesses continue to migrate to the cloud and employ hybrid configurations, DNS and related edge services will ascend in importance as IT uses it to control user access and resources. As we work to tell the edge story and reinforce the role of DNS in this vision and execution, it is important to be reminded of the several important ways a steely DNS layer can help ensure the cloud network is running on all cylinders.

Resiliency Can Never Be Taken for Granted

Even in today’s high-connected world, the internet is a quite volatile place, with outages occurring at a surprisingly high frequency. In November 2016, Dyn partnered with Spiceworks, an IT community, to conduct a study about the impact of internet/cloud disruptions on their businesses. Spiceworks surveyed 200 senior-level IT professionals in the US and UK about their experience and perceptions related to digital volatility and their digital resilience strategies.

The results were eye-opening for many IT execs. Nearly 90 percent of organizations surveyed have experienced an internet disruption over the last year with more than 40 percent experiencing a full-scale network outage. One-third of businesses cited provider outage (30%), configuration issue (27%), hardware issue/failure (27%), and unplanned maintenance (27%) as being the cause of an outage. And to better understand the impact these outages can have, a full 35 percent of those surveyed called the outages “Excruciating” or “Crippling” to their business (harsh words!). What’s more, 55 percent of the disruptions occurred outside of the organizations’ network control.

The moral of the story? Don’t let outages – internal or external to your network – sink your ship. Use high availability DNS solutions to keep your ship afloat.

Control Should Not Be Limited to Internal Assets

One of the biggest concerns with cloud migration comes with the perceived loss of control. While this is largely a misnomer, the perception cannot be understated. Data stored internally can feel more accessible and safer than systems and services outside the firewall.

But control can extend to the cloud, where monitoring and performance tools can give a single pane of glass view of your assets and network connections. In fact, we’re fast approaching a time when these connections can instantaneously and autonomously make decisions to mitigate against DDoS and other network threats, decrease latency with intelligent response routing features and allow for total outage avoidance. One of the more fascinating elements of the cloud edge story pertains to the ways in which DNS and other routing tools can deliver the type of control and optimization triggers to hybrid and public cloud environments that many CIOs have only experienced in their on-premises networks and data centers.

The Internet Can Be a Powerful Competitive Advantage

As more businesses migrate to the cloud and international eComm becomes the norm, ensuring your customers have a top-notch end-user experience is becoming a business imperative. Customers don’t tolerate slow Web pages. Within a few seconds sites are abandoned and competitors win business and brand loyalty. Knowing how well your customers reach you across the Internet is an important part of managing the end-user experience – and measuring and managing speed, security, reachability and availability. And working with the right cloud partner could make a big impact on your business.

Intelligent DNS – a point of special emphasis at Oracle Dyn – can help make your Web assets more responsive and available and allow you to reduce latencies you may not have known existed. Most businesses are investing in performance tools within their enterprises but few are looking outside their firewalls to understand how the Internet affect each and every customer connection. Investing in better edge services – starting at the DNS layer – will provide for greater speed, network flexibility and the ability to see disruptions as they are happening with the power to resolve them before they affect your business, your brand and your bottom line.

Share Now

Tom Snow
Whois: Tom Snow

Tom Snow is a Analyst Relations Specialist at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.

To current Dyn Customers and visitors considering our Dynamic DNS product: Oracle acquired Dyn and its subsidiaries in November 2016. After June 29th, 2020, visitors to will be redirected here where you can still access your current Dyn service and purchase or start a trial of Dynamic DNS. Support for your service will continue to be available at its current site here. Sincerely, Oracle Dyn