Internet Performance Delivered right to your inbox

DynECT Platform: Outsourced DNS For The Advertising Industry

Speed, High Performance, Scalability, Regional Geographic Targeting, Affordable and Predictable Pricing Model Yield Online Advertising Customers

As I get organized for my trip to ad:tech San Francisco (hashtags on Twitter #adtech and #adtechsf) next week, it got me rehashing what a great array of online advertising customers we have on our Dynect Platform for managed anycast DNS and global load balancing.

This space has been a booming vertical market segment for us as ad related platforms, networks, publishers and technologies look to speed up their end users experience.

Some quick client highlights and case studies for our Dynect Platform See more case studies here:

Dynect Platform Customer: AudienceScience
Customer Since: April 2009
Fun Fact: AudienceScience was formerly known as RevenueScience from 2000-early 2009
What they do: AudienceScience technology provides a gateway enabling universal access to audiences. Their integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns.
Dynect Platform Benefits: AudienceScience eliminated GTM hardware devices in favor of the Dynect Platform and Dynect Traffic Management to load balance between their east and west coast data centers. The benefits of anycast DNS and Dyn Inc.’s lightweight GSLB service enabled AudienceScience to cut down DNS latency by 40% globally. They were looking for high-performance, speed, and a proven SLA to run one of the largest behavioral ad platforms in the world.

Dynect Platform Customer: Bizo
Customer Since: February 2010
Fun Fact: Bizo is a sister company of ZoomInfo.
What they do: Bizo represents a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics or business demographics – industry, functional area, seniority, size of company, education, sex, location and more. This unique understanding of a person’s bizographics allows Bizo to deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors.
Dynect Platform Benefits: DNS-based Global Server Load Balancing via Dynect CDN Manager allows Bizo to geographically load balance CNAMEs from Amazon Web Services (AWS). AWS gives out dynamic CNAMEs, so for geo-targeting, Bizo utilizes Dynect’s popular CDN Manager aka “Cloud” Manager service for scalability, speed and high-performing DNS services.

Dynect Platform Customer: Chitika
Customer Since: August 2009
Fun Fact: When the Yahoo Publisher network got shut down recently, Yahoo referred customers to Chitika.
What they do: Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue.
Dynect Platform Benefits: Chitika was formerly with a provider who proved inconsistent in their DNS resolution performance, with outliers often times as high as hundreds of milliseconds. They needed super consistent, fast DNS (sub 50ms), affordably scaling, with 100% uptime history, and hands-on account management and customer service. They also take advantage of Dynect Traffic Management for IaaS-based GSLB.


Share Now

Kyle York
Whois: Kyle York

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.