Dyn has had a policy of transparency and honesty since our humble beginnings as a donation-based community service in the late ’90s. As we relied mostly on hardware and financial contributions from our fellow members, we felt we owed the community unvarnished, timely updates about our status warts and all.
In keeping with this long-standing policy of openness, we have been publishing operational updates to status.dyn-inc.com for years. These updates detail any and all service-impacting events the good (enhancements to Dyn services), the bad (performance-degrading events) and the ugly (outages) and stay posted for at least sixty days. The site is hosted outside of our normal service system, ensuring that it will be available even in times of trouble to keep our customers informed.
In 2007, we brought our world-class DNS services into the enterprise space for the first time with the DynECT Platform. Since its inception, we’ve been surprised to find this type of honesty and transparency isn’t always the norm among DNS service providers. Even more surprising was the reaction when we adopted “Uptime is the Bottom Line” as our tagline and continued to talk about the fact that the DynDNS Custom DNS service hasn’t had an outage since 2001.
People got uncomfortable. We were told by some that we’re not supposed to talk like this. We were told it’s too concrete, that it doesn’t give us wiggle room.
We just don’t agree. This approach is in our DNA.
Now, does this mean that DynDNS Custom DNS and the DynECT Platform will have 100% uptime forever? That’s our plan (and yes, we do stay up late at night thinking about how to keep the streak). However, if we do have an outage, will we say something when it happens? You can count on it. While we now run our services on state-of-the-art technology and reasonable fees instead of leftover servers and donations, we still believe honesty and transparency are what our customers deserve.
In the end, it’s a strong statement to say that we’ll post the truth to status.dyn-inc.com no matter what, or that we’ll call it how the data shows it with regard to competitors’ uptime. However, we believe that it’s our commitment to honest and transparency that drives our own uptime, our operational attention to detail, and our success as a company. It’s a statement we just have to make, and we think it’s worth stating even if it keeps us permanently on our toes.