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DNS Active Failover: A Resiliency Strategy that Really Works

In 2016, more than $360 billion worth of physical goods were sold online in the US alone, according to Statista, an online statistics company. Yet despite this massive amount of revenue, most organizations still experience four or more outages per month, according to a survey by analyst firm Aberdeen, leaving their sites and applications unavailable to their users. That unavailability means lost revenue, as 65% of respondents in that same Aberdeen study admitted to experiencing at least $1,000 of costs per minute of downtime.

Fortunately, there is something companies can do. The Domain Name System (DNS) is the first step users’ path to your application. In our upcoming webinar on February 27, at 12 p.m. ET, we will discuss DNS Active Failover: A Resiliency Strategy that Really Works.

In this webinar, which will be presented by our solution engineer Dan Schutzman, you will learn:

  • How to ensure high availability (HA) by failing traffic over to a predetermined healthy endpoint based on real-time health checks
  • The criticality of health monitoring and automatic fail-back protocols
  • Why ISP, registrar, hosting and free DNS services can’t support a failover feature

By understanding and implementing an active failover approach you can reduce downtime and accelerate recovery time, with no additional hardware, software or resources. This is a must-have strategy for every digital business, especially as online revenues continue to grow.

If you’re interested in learning more, please register for the webinar today.

Additionally, my colleague, Sandy Caiado, recently wrote a blog that shares use cases of how active failover can benefit your business. In it she explores real-world use cases that show how having a strong resiliency strategy benefitted three businesses.

Lastly, below is an infographic that really illustrates how active failover can prevent downtime.


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Whois: Adam Coughlin

Adam Coughlin is a Senior Manager, Corporate Communications at Oracle Dyn Global Business Unit, a pioneer in managed DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet.