You’ve heard it before: “Don’t put all your eggs in one basket.”
On the web, that is especially important. Running your website from a single data center opens you up to all kinds of potential risks. One freak accident, a storm, or a power outage and you’re down for the count. Even just a small issue that causes lag time on your site can frustrate customers and make them want to leave your website – ultimately costing your business big bucks.
When you’re dealing with things like political unrest, the task gets even trickier. For example, the cables that supply Internet access to the Eastern Hemisphere are in extremely risky positions — located in some of the world’s most conflict-heavy zones.
But in this situation, private industry has caught on to the solution: diversification. Alternative networks set up by different providers are popping up around the Middle East to reroute traffic if certain overused pathways are compromised. Any company can learn an important lesson here. Diversifying your infrastructure and resources is the best way to ensure your web properties stay up and running at all times.
Prepare and Monitor
No one ever wants to suffer through a downtime disaster. Diversify by using multiple servers and data centers to run your Internet and take preventative measures to monitor the health of those servers at all times. That way, you can easily spot when something fishy is going on. With monitoring tools, you can test specific parameters of those centers. If multiple runs of a parameter test come back as failures, the malfunctioning server can be removed automatically and traffic can be load balanced among the remaining servers, keeping your website up and your customers happy.
So Let’s Talk Load Balancing
Your load balancer sits in front of your web servers, and it’s responsible for divvying up the web traffic accordingly. An intelligent load balancer knows which of your web servers serve which geographic regions, how much traffic to send to each of those web servers, and the health and status of those web servers based on health checks.
The best part? Load balancers can work across a hybrid environment of multiple physical data centers or multiple cloud regions. Diversifying your infrastructure by load balancing across multiple servers and across multiple data centers is the best way to ensure you stay up and running at all times.
The Optimus Prime of Load Balancing
Dyn Traffic Director is a managed DNS solution that enables the weighted distribution of application load between global data centers, cloud providers, or your existing content delivery networks. With Traffic Director, hits to your website are automatically distributed throughout the ecosystem of endpoints all around the world to help lower latency and reduce drops.
Diversity is truly the best defense for any company to remain online 24/7. Learn from the solutions proposed by networks navigating areas of extreme political unrest, and apply those strategies to your own infrastructure. Diversify, and stay online.