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By The Numbers: Why Your Company Should Be Sending Email Through Dyn

I’ve talked about the importance of email delivery at Dyn several times before with three times really coming to mind: when we first announced the purchase of SendLabs, when I visited my first email-centric event and when I talked about the true ROI of this important service.

But today is a little different. As we march toward a major product release of DynECT Email Delivery — one that I think will be a game changer for how we bring this service to market — we are kicking things off internally today to truly get our entire company on the same page when it comes to why this matters.

I think they’re going to be impressed and hopefully amazed at what we’ve done so far with eyes on what we’re going to do next. Nearly as important, we hope you are impressed and will take a look at why sending through us is a smart move.

Most Reputable Sender In The World: Dyn
He is the Most Reputable Sender In The World.

– Our impending internal goal is sending 1 billion email messages sent per month. We’re getting close with 960 million sent per month, which breaks down to 32 million per day and 224 million per week.

The key: they’re all approved senders through our evaluation process. We don’t work with spammers which means a better sending reputation for all.

– Our product has never been more stable and secure as it is today. Taking a queue from how we built and scaled DynECT Managed DNS, our global network of nearly 20 data centers and our branding of engineering excellence, we’ve arrived.

That means more confidence for you in uptime, availability and overall service from sale to support.

– Our revenue split between DNS & Email Delivery today is 90/10 (don’t forget DNS had a 10 year head start here and didn’t have a true enterprise offering until 2007). We expect to have a more even split in 2013 and beyond.

Email is part of our present, not a fly-by-night service that could disappear tomorrow. Stay tuned.

– There is no ‘us vs. them’ when it comes to DNS & Email Delivery. There’s no internal ‘sell this’ as opposed to ‘this’. Both services are the epitome of what we are: Internet infrastructure (as a service). Companies need both — not one or the other.

From browser to inbox, we power the delivery of content to you and your audience.

– Our yearly growth on overall email bookings grew more than 100% in 2012 with 75% growth on new and upgrade deals alone. This success showed our entire executive team that email truly has a future here — a big one.

– We have over 200 enterprise customers to date with companies like Box, Seeking Alpha, Spiceworks, Ongage, Quibids,, Westjet and Mill33 sending through us. Their confidence keeps us going and you should feel confident sending alongside them.

– We’re hitting the road, returning to the Email Evolution Conference in a big way along with some other events (Inbox Love, Email Insider Summit, etc) with an email friendly focus. We’ll also continue to be a presence at MAAWG, the standard bearers of anti-spam efforts.

– We had our first email delivery webinar and will be doing more email-driven content to lead the industry with knowledge and insight.

– Our team has continued to grow on both the product side and engineering side of the product with a key hire of Director of Email Engineering Claudia Santoro last week.  Even this week, our Deliverability team (led by the man you see in the picture above, aka @InboxExpert) made the move from engineering to client services.

Today is the start of another great chapter of the email delivery book we’re writing; one we expect to become a best seller in every sense of the term.

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Kyle York
Whois: Kyle York

Kyle York is GM & VP, Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.