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Can Businesses Manage and Avoid Internet Performance Issues to Boost their Enterprise Systems?

Every day, in every part of the world, someone is faced with a problem that seems to be out of their control. When this happens, they throw their arms in the air and cry, “There’s nothing I can do! It’s completely out of my hands!”

But in most cases, if the person looks hard enough, there usually is a course that they can take to solve even those tough issues that seem to be completely outside of their ability to control or change.

In the world of enterprise technology, one of the most common places where businesses seem to surrender their control is the internet. Many organizations just seem to think that if there’s a problem on the internet, then there’s nothing that can be done and they’ll just have to weather that storm.

This a big enough problem when a company’s website or eCommerce is involved, but internet disruptions can even cause disruptions or downtime for enterprise applications and systems that are on-premises or deployed on the hybrid cloud edge. In fact, in our first article in this series, we showed that internet issues can impact all aspects of an organization’s cloud, hybrid and on-premises infrastructure.

But now it’s time to take on a new myth, the one of powerlessness before certain problems. Because there is definitely a common misconception, or myth, that’s there’s nothing that businesses can do when internet outages and poor performance cause problems for their key hybrid and online systems.

Let’s find out if that myth can withstand our tests.

It’s easy to understand where this train of thought comes from. To many people, including experienced IT professionals, the internet seems to be this big, amorphous and impenetrable ocean, and, like the ocean, when storms hit, you just have to weather them and hope your boat doesn’t sink.

However, the internet isn’t the sea and it’s not some impenetrable hurricane. For the most part, it’s a series of paths, routes, and connections that are all tied together.

When you think of it this way, you begin to see how avoiding problems isn’t something that is out of an organization’s control; whenever there are a series of connected and diverse paths, it means there is more than one way to get to a destination. And, if one path is blocked or crowded, there is most likely another route that a person can steer to that is clear and fast.

While the path that visitors use to reach a company’s sites and services is almost never under that business’s control, there is a way these organizations can gain full visibility into what’s happing on these routes. And — along with this visibility, leading businesses can detect and utilize alternative internet paths that are free from performance issues, empowering these organizations to more effectively optimize their internet connection.

Aberdeen research has found that businesses can take advantage of new technologies to avoid internet performance problems and keep their enterprise cloud and hybrid infrastructures performing at their best. With DNS traffic steering and Internet Performance Management, organizations can keep their hybrid IT systems on internet routes that are fast and secure.

And Aberdeen research shows that organizations that are leaders in high performing and reliable internet infrastructures are 33% more likely to use DNS traffic steering to improve internet performance.

So, someone who says that there is nothing to be done about performance problems on the internet is sort of like a hiker standing in front of a fallen tree trunk thinking, “I guess I can’t go any further,” even if they could easily walk around it.

With options like DNS traffic steering making it possible to “walk around” internet performance problems, I think we can say that the myth that nothing can be done about internet outages and poor performance has been busted.

Look for the upcoming part three of this series, where we’ll look into the myth that fixing internet performance and downtime issues doesn’t pay off for enterprises and hybrid IT implementations. We’ll find out if this myth is true or whether it needs to be hanging out with the abominable snowman and the Area 51 aliens.


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Whois: Jim Rapoza

For more than 20 years, Jim Rapoza, Senior Research Analyst and Editorial Director at the Aberdeen Group, has been using, testing, and writing about the newest technologies in software, enterprise hardware, and the internet. He previously served as the director of an award-winning technology testing lab based in Massachusetts and California. Rapoza is also the winner of five awards of excellence in technology journalism, and co-chaired a summit on technology industry security practices. He is a frequent speaker at technology conferences and expositions, and has been regularly interviewed as a technology expert by national and local media outlets including CNN, ABC, NPR, and the Associated Press.