The holiday shopping season is entering full swing over the coming weeks, kicking off with Black Friday (which basically starts on Thursday now), and Cyber Monday. For e-commerce businesses this is truly “the most wonderful time of the year”, with more and more consumers spending money online. In fact, consumer spending over the Black Friday weekend is expected to increase by 47% from the same period in 2016, according to Forbes. There is a lot of money to be made but a company must be prepared.
Fortunately, this is a topic we have been discussing for years. Oracle Dyn has long advocated for companies to treat every day like Cyber Monday and build their internet infrastructure so that it is redundant, highly reliable and well performing.
So our gift to you is sharing a few of our past gems that will help ensure that when your customers wake up at midnight and go to your website to take advantage of your amazing sale they’re having a good experience and not putting you on Santa’s Naughty List.
Treat every day like Cyber Monday
In one of the most classic pieces ever written at Dyn, Kyle York, GM and VP, Business and Product Strategy, shares why companies should treat every day like Cyber Monday. He gives three tips on how to ensure a good end-user experience:
When deliverability matters most
Email. People send tens of millions of emails per day. As a result, it can be easy to take them for granted. But that can be a huge mistake during the holiday season and it is a mistake many companies have been making for years. Josh Nason, reputation manager, writes about the importance of deliverability. If your customers or prospects don’t know about your great holiday offers, they can’t buy them. For a company, not having your emails hit the inbox is the equivalent of having coal in your stocking:
The behind-the-scenes hero
If we’re being honest, there is probably not a ton a company will do the week of Black Friday. But it is never too early to start thinking about next year or the many other holidays in the coming year. One of the key lessons in this piece by Kyle York is that companies are very reliant on the performance of their third party vendors and providers. It is no longer enough to know about your on-prem and cloud infrastructure. Network operators must no longer worry only about their on-premise and cloud infrastructure but must also be aware of their company’s third-party SaaS vendors and their infrastructure too. Their performance can have an impact on the experience of your customers.
If you’re not in the mood to read the above, then check out this video clip from when Kyle York stopped by the Wall Street Journal, which summarizes a lot of the points in an easily digestible video: