By Eli Covell, vice president of sales, Remarkety
We are incredibly excited to announce our strategic relationship with Oracle Dyn.
The companies will collaborate to deliver a unique offering and functionality focused on eCommerce Email Marketing automation and high deliverability. A deep technological integration between the products will provide merchants with a complete 360 email marketing suite, which is both effective and affordable. One of the first capabilities in joint development is the ability to send highly segmented and automated emails based on shopping behavior and at the same time to increase deliverability and domain reputation.
Known for their state-of-the-art technology and agility, Oracle Dyn was able to seamlessly integrate with the Remarkety automation platform and come up with a solution to some of the most complex challenges facing the eCommerce industry.
“The Remarkety team is excited about our new offering with Oracle Dyn,” said Joel Presman, Co-Founder and General Manager at Remarkety. “This relationship will enable Remarkety to deliver enhanced features that will help our customers see better results and increase conversions dramatically. This will affect merchants’ bottom line revenues, which is the most important goal for eCommerce businesses”.
“By working with Remarkety, Oracle Dyn will be able to offer a more complete eCommerce Marketing Automation solution” said Stephen Wheeler, Director of Deliverability, Oracle Dyn. “Combining our technology with Remarkety’s powerful eCommerce segmentation platform means that together we can extend the reach of our most advanced technology”.
The new email marketing automation suite enhances the strength of both services and includes high scale powerful tools such as cart abandonment and recovery, automated follow up emails, welcome series, personalized product recommendations, coupons, email capture, eCommerce segmentation, dynamic personalization, instant marketing recommendations, customer behavior segmentation, customer tagging, A/B testing, drag and drop, responsive templates, robust analytics, Reputation Management consulting, and sending via API or SMTP for both bulk and transactional email.
About Oracle Dyn
Oracle Dyn is a global business unit focused on cloud infrastructure that securely connect users with digital content and experiences across a global internet. Dyn’s services include Managed DNS, Email Delivery and a Web Application Security suite. These solutions are powered by a global network that drives 40 billion traffic optimization decisions daily for more than 3,500 enterprise customers, including preeminent digital brands such as Netflix, Twitter, CNBC and LinkedIn. Our services are also integrated as part of the Oracle Cloud Infrastructure platform.
Oracle Cloud Infrastructure is the enterprise Infrastructure as a Service (IaaS) platform. Companies of all sizes rely on Oracle Cloud to run enterprise and cloud native applications with mission-critical performance and core-to-edge security. By running both traditional and new workloads on a comprehensive cloud that includes compute, storage, networking, database, and containers, Oracle Cloud Infrastructure dramatically increases operational efficiency and lowers total cost of ownership.
Remarkety is a global leading email marketing automation platform built for and around eCommerce. Founded in 2012, Remarkety is continuously changing the way online global retailers and marketers interact with their user base. By tracking, analyzing and aggregating customer shopping behavior, Remarkety turns data into results with automated email marketing campaigns that achieve higher conversion rates, lower abandonment rates and more returning customers.