Internet Performance Delivered right to your inbox

Five Ways Our 2012 Was Better, Faster & Stronger

It’s crazy to look back on this December 30, 2011, blog post and look at where we are at today. A lot has changed in just under a year’s time… a lot. We wanted to take you on a review of our 2012 journey and thank you all for your commitment to our vision and cause.

We have wonderful products, a rock solid network and an amazing group of engineers, support staff, thought leaders, salespeople and everyone else involved in making everything we do possible.

We couldn’t be more excited to be Dyn…all 200 of us (and counting!).

The Clients

It all starts here. I could reserve an entire post on this topic (and I just might), but from a sheer volume of clients, we had an incredible year. We now have nearly 500,000 self-service paying customers and nearly 2000 enterprise clients. In December alone, we secured 170 enterprise contracts with over 100 shiny new clients coming aboard.

When it comes to the name brands, I always crack up at what our CEO Jeremy Hitchcock said at our kickoff breakfast last year. “We might not keep winning companies you’ve heard of. Much of our growth will come from ones you haven’t,” he said.

He was right… and wrong.

Group Shot of Dyn employeesWe’ve always put our customers’ names in lights (especially the mainstream ones), because our relevance as an Internet infrastructure provider is formed from the sites we align with. Check out some of the brag worthy wins: Mozilla, MLB, Zillow, GitHub, Box, Seeking Alpha, LinkedIn, Say Media, Kayak, Quora, WordPress, Firehost, Soundcloud, Spotify, Pfizer, Brightcove and Angry Birds to name a few.

Ever heard of them? Now imagine all the big wins you haven’t!

The Investment and the Board

If there was one news item that captured the attention of the masses, it was the $38 million investment from North Bridge. It wasn’t just some VC firm throwing us a bone or a minor blip on the radar. Rather, this was a major event for us, our employees, our clients and our future.

We often get asked, “Why now?” That’s why I love to tell this story. Through the years, we were pitched various investment opportunities from no shortages of sources. Whether it was straight buyouts or VC money, Dyn has been a hot name on the lips of many people looking to cash in on what we’ve built.

In that time, we were told the same song and dance: you’re doing this wrong and we can help. When we got serious in 2012 and looked at what a potential investment could do for us, North Bridge’s approach was refreshingly different. They said that they loved what we were doing and wanted to help us accelerate things further.

That was the catalyst for the establishment for an incredible board, powered by some of the smartest minds we’ve come across. The other question we get: what are you using the money for? The answer: GROWTH.

The Accolades

We never like to pat ourselves on the back, but this was a huge year for us with media coverage and awards. We jumped a ton of spots in the Inc. 5000 list (1160!), made the Empact100 and were named a Most Democratic Workplace by WorldBlu just to name a  few.

But it’s the individual stuff that we really dig. When I see Jeremy named a finalist for the Ernst & Young New England Entrepreneur off the Year or Joe Raczka (VP, Finance) named a finalist for NHBR Financial Executive of the Year, that’s pretty cool. We do a lot of great things here, but never forget it’s the people who make it possible. It’s always the employees who make the show go on.

The Events

We had a big challenge set out for our events team this year: attend, exhibit, speak and throw parties at more places than ever before. The call was answered and Dyn was a presence at more than 75+ events around the world.

We’re constantly on a search for the next South by Southwest Interactive, the next Velocity and the next Dublin Web Summit. We experimented with new wrinkles, took new approaches to events we could have just taken it easy at and had some big successes along with a few stumbles.

But that’s part of further establishing who we are. Expect bigger, badder and more meaningful interactions with us across the world in 2013 — especially at SXSW in March!

The Acquisitions

Part of growth in our space is looking at ways to bring new talent and new technology on board that makes sense.

We feel we did that again in 2012 with the acquisition of TZO and the addition of the SEO/SEM arm of Incutio. Both were important in their own ways. With the September TZO purchase, it further cements our standing as the worldwide leaders in the managed DNS space. Their employees are already making huge impacts here which reaffirms our decision to bring them in. SEO/SEM is an area of heavy focus that will fuel our company scaling for years to come.


With several hours left to go in 2012, I want to thank everyone involved with making the past 12 months such an incredible ride. Back when we did that 2011 recap, we had no idea what would follow. We’re always just learning and growing with each passing day.

In the next few days, we have another announcement to kick off 2013 and then another one and then another one. Based on the track record of what happened this year and what we’re about to announce, we have a great feeling of where we’ll be at on December 31, 2013.

Have a very safe and happy new year!

Share Now

Kyle York
Whois: Kyle York

Kyle York is GM & VP, Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.

To current Dyn Customers and visitors considering our Dynamic DNS product: Oracle acquired Dyn and its subsidiaries in November 2016. After June 29th, 2020, visitors to will be redirected here where you can still access your current Dyn service and purchase or start a trial of Dynamic DNS. Support for your service will continue to be available at its current site here. Sincerely, Oracle Dyn