Why AdTech Delivers With Dyn

Why AdTech Delivers With Dyn

Dyn’s adtech clients have seen annual savings of more than $150,000 USD in capital expenditures (CAPEX) and as much as a 50% reduction in related DNS operating expenses (OPEX).

AdTech Webinar

Load balancing can be a huge asset for AdTech networks looking to distribute traffic and get high-performing results. Check out this webinar we did featuring Dotcom-Monitor.

Latency Kills

Hundreds of millions of dollars are lost every year due to downtime and sluggish website load times. Not a believer that latency kills? Here’s five ways that it’s affecting your ROI right now.

AdTech Case Study

AudienceScience needed to save money on internal infrastructure, but not lose any speed in keeping up with 270 billion data insights for 386 million worldwide users. Here's how they did it.

RTTM for AdTech

With Real Time Traffic Management (RTTM), monitor all your endpoints and auto-populate regional pools to get the lowest latency possible. Get more info now!

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The AdTech Challenge

With any online advertising company, the challenge is always how fast an ad can be placed on a site in order to garner clicks, views and then revenue. It's a game of high performance and reducing latency as every 100 ms of latency increases the probability of an ad impression being missed. Ad delivery networks can't be bogged down in the process of their main focus. Yet, some are.

How Dyn Answers That Challenge

For over 10 years, Dyn's global anycast network has powered fast load times, web speed and results for adtech networks around the world. Delivering the fastest query response network available today, Dyn has specifically designed the DynECT Managed DNS platform to be resilient to Internet issues, internal network outages and DNS DDoS mitigation.

Advanced load balancing and active failover features ensure customers can always access ad networks regardless of location or time of day.

Dyn is focused solely on building, operating, and innovating the world's best traffic management services in the world. This allows adtech companies to confidently partner with us to deliver this crucial portion of their infrastructure.

The Financial Benefit

Aside from the obvious costs associated with providing premium uptime and performance, some of Dyn's adtech clients have seen annual savings of more than $150,000 USD in capital expenditures (CAPEX) and as much as a 50% reduction in related DNS operating expenses (OPEX).

With no capital equipment to buy, additional personnel to hire or increased management, Dyn provides managed services that pay for themselves…and then some.