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Traffic Director

Optimally connect your users to site content and applications with the most advanced traffic management methods

What is it?

In today's online world efficient, quick and reliable access to your content and applications is critical for revenue, reputation and customer retention.

With Traffic Director, each of your user's queries are routed to the most efficient endpoint, ensuring the highest performance and the most relevant content.

Benefits & Solutions

    • Geolocation Load Balancing
    • Ratio Load Balancing
    • Content Delivery Network Integration
    • High Availability
    • Cloud-based
    • 24/7 Customer Service

All that Traffic Director has to offer:


Lowest Latency

Traffic Director’s advanced features such as geolocation load balancing assure the lowest latency possible providing the fastest response for your website and application users


Highest Availability

Dyn’s global anycast network actively monitors your primary IP and seamlessly transfers user queries to an alternative endpoint should an outage occur. This ensures that your site content and applications are available and provides your site visitors with a superior user experience.


Traffic Management Expertise

Dyn backs the traffic management solution with unparalleled DNS domain expertise, extreme system scalability and 24/7 customer support. We keep current with the latest DNS technology (IPv6, DNSSEC, etc.) so you don’t have to!

Additional Features

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Geolocation Load Balancing
DNS queries are routed based on location, each endpoint’s real time performance, and other factors such as language. This enables the most granular targeting of site traffic.
Ratio Load Balancing
Site traffic is distributed over a number of endpoints across a given region, nation or the entire world - to lower latency and eliminate dropped requests.
Content Delivery Network Integration
Along with routing traffic to different data centers and cloud providers, Traffic Director works with the leading Content Delivery Networks, enabling you to take advantage of advanced traffic management for all of your content.
High Availability
When an outage is detected, Traffic Director automatically reroutes your traffic to a pre-configured alternate endpoint – a data center, content delivery network (CDN) or elastic load balancing (ELB) service. The possibility of site downtime is drastically reduced and recovery is faster.
Delivered as a service, Traffic Director manages all aspects of your DNS without you having to buy hardware, install software, or hire more IT personnel.
24/7 Customer Service
Dyn’s DNS experts are available to help via phone, email or online.

Check Dyn's Managed DNS solution for more traffic management related features


DNS Expertise: The great minds behind Dyn's Traffic Director

Meet Andrew Sullivan. Sullivan has been working on future innovations for Dyn for the past year as Director of Labs. In his new role as Principal Architect, he brings that same pioneering spirit to the DNS team, ensuring the company is always looking toward the future of the Internet.

Sullivan has long been a leading voice in the DNS and Internet community and previously worked as the Director of Name Services at Afilias and as an Internet Scientist at Shinkuro, Inc.

Dyn is happy to announce that Andrew Sullivan was named to the Internet Architecture Board (IAB) for a term of two years, kicking off in March 2013.


“My work with the labs team was very exciting. It gave me the opportunity to work with the production engineers on an architectural review of the DNS systems. That review stimulated a number of thoughts about how things might evolve and improvements that were needed.

At Dyn, if you have an opinion, people expect you to step up and take action. So that’s how I ended up moving to DNS engineering.”


Customer Support: Through every phase of the relationship

Support Facts


Customer Satisfaction Rating


Support Availability


Of Enterprise Customers

Sales Engineering & Professional Services

Our ​Sales Engineer's know our products inside and out and are available to answer any questions you might have before joining our family.

Client Services

Client Services at Dyn is all about customer relationships. We are with you every step of the way as you begin to and continue to use our products. Whether you’re migrating your service, totally reconfiguring it, making a tiny change, or just want insight on best practices, you can count on us to be there when you have a question or an issue.

We aim to provide the support that we would expect ourselves.

Concierge At Your Service

Once you're a customer, the service certainly doesn't end there!

We pride ourselves on our talented in-house team, based in both the US and the UK. We live for keeping our customers happy and their services healthy. It's all about the relationship. So whenever you call in, and we pick up, listen for a familiar voice.