Newsletter 50 – 2010: The Year of the Ninja/Dyn Inc. Gears Up the Focus on its Channel Strategy

Posted by dyninc on Jan 5, 2010 in Newsletters | View Comments

Newsletter 50 – 2010: The Year of the Ninja/Dyn Inc. Gears Up the Focus on its Channel Strategy

2010: The Year of the Ninja

Have you ever wanted to learn the ways of a Ninja? With the newly launched DynDNS Support Ninja’s, now is the time. Talk to a Ninja now and tell us your DynDNS best use case.

We take customer support and service very seriously, but that doesn’t mean we sit around in a suit and tie answering phone calls and inquiries all day. As with everything else we do, we believe its not only possible, but necessary to inject a little fun into the everyday routine…enter the DynDNS Ninja Squad.

Some customer support centers rely on entry level technicians and pre-canned, “one size fits all” scripts to solve your problems. The result? You being hot-potato transferred until you finally find someone with an answer, all while being forced to endure some “easy listening” hold music some genius decided would make you more relaxed. Here at Dyn, our mission in not to rock you into a coma, but to actually provide you with an answer that will allow you to get on with your day. Our qualified technicians and detection to timely and reliable support is something we are happy to say, will never change.

What has changed is that you don’t have to wait until something goes awry to interact with a Ninja. The DynDNS Ninja Squad is now out in full force on Twitter, Facebook and on the newly launched DynDNS.com community site, ready to solve your problems and answer questions day or night. As we continue to be a pro-active support team, we also hope that you will take a few minutes to reach out to us. Become a Ninja in your own right, and tell us how you are using DynDNS and its host of services.

Dyn Inc. Gears Up the Focus on its Channel Strategy; Turns to Complimentary Technology Companies for Strategic Growth

Manchester, NH – Dynamic Network Services Inc. (Dyn Inc.), the world’s fastest growing managed DNS provider, today announces the formalization of its partner program. This program, which has already attracted several key partners across the globe, is designed to provide companies with unique ways to expand their market share and build strategic business relationships to boost their own service offerings.

“Many companies who come to us looking for a trusted DNS provider are focusing on one specialized technology. When we form this new partnership with them, it then creates the opportunity for companies to use services such as the Dynect Platform, our premier managed DNS enterprise solution as a value-add to their current offering which they then pass along to their customers,” said Brian Brady, Dyn Inc.’s Strategic Partner Manager. “Additionally, as a Dyn partner, companies can share information as part of an exclusive community of business collaborators, and leverage new growth opportunities.”

There are three main categories for these partnerships: Referral Partners, Reseller Partners, and Solution Partners. While these three setups have worked well to date, Dyn Inc. is open to new and creative ways to align with other companies.

“Each partner is unique. Some integrate the Dynect API with their own solution and provide it to their customers on a large scale. Some offer the Dynect Platform as an added premium DNS service to create a more robust solution. And other partners work with us by providing referrals to their clients that need a premium DNS offering. In all cases, the end result is a comprehensive and more solid infrastructure solution for the customer,” Brady explained. “Everyone we work with shares the common goal of providing superior service and support. If a partnership makes sense for both, we are open to exploring it and making it work. Flexibility is key to our partner approach.”

Current partners taking advantage of this partner program include: Digitaria, a full-service digital agency focusing on best of brand digital technology; Edgecast Networks, a high performance CDN provider; Excedo, a leading European IT-Security, Networks and Data Communication solution provider; WhippleHill Communications, who provide targeted communication solutions for Independent Schools; and Speedyrails, a Ruby on Rails Managed Hosting Provider.

“A friendly and motivated team, outstanding platform and proven record of reliability made it very easy for us to choose Dynect as our partner to integrate a best in class DNS service with our CDN and VPS hosting,” said Maykel Rodriguez, co-founder and CEO of Speedyrails.

Today, Dyn Inc. is seeing tremendous revenue growth on both the Dynect Platform and DynDNS.com. While the Dyn Inc. team continues to roll out more proactive direct sales and marketing efforts, it’s the perfect time to re-emphasize the importance of a solid channel strategy and program that will take the entire organization to the next level.

“People might be surprised that there is a relatively small sales force behind the Dynect Platform. We’ve been fortunate enough to receive great referrals and partnership opportunities that have been mutually beneficial. The formalization of the partner program is the perfect way to acknowledge those partners and put the emphasis back on this initiative,” added Brady. “We pride ourselves on being a relationship-centric company, so the partnerships we’ve been developing have created a great ecosystem of collaboration that we look forward to building on in the future.”

If you would like more information on becoming a Dyn Inc. partner please visit: http://dyn.com/partners.

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