If a tree falls in the forest and no one is around to hear it, does it really make a sound? Likewise, if you create a great product or service and it never finds its audience, is it really a success? To the latter, we would say NO and that is one of the reasons we are going west…to South by Southwest (SXSW) in Austin, TX.
Call it manifest destiny or just a can’t miss opportunity to spread the word on why everyone needs the infrastructure experts at Dyn on speed-dial.
For whatever reason (maybe it’s the weather, maybe it’s the food or maybe it’s just old fashioned southern hospitality), but there’s something about South by Southwest that creates the perfect atmosphere to connect with like-minded individuals. The interactive week at SXSW has slowly and steadily been 
attracting the top tech and creative movers and shakers for years now, which has also attracted a growing group of followers that some would affectionately call the ‘geek elite’ or ‘alpha nerds’.
Others might argue that these tech enthusiasts came first, but putting aside the chicken or the egg argument, SXSW Interactive is now a prime location for startups and the major names in the biz alike to flock to Austin to announce products and generate buzz.
Read 6 Successful SXSW Startup Launch Stories
For our part, we officially drank the SXSW Kool-Aid last year when we sent just a few Dyn Inc. representatives to check out the scene. Immediately last year’s DNS is Sexy campaign was sparked, and we were impressed with the energy and opportunity to connect. From that point on we realized Dyn had taped into a receptive audience and the wheels immediately started to spin to figure out how we would increase our presence at the 2011 event.
Now months in the making, we’ve been slowly and steadily building up to our return to Austin, starting with our Taking it to the Streets campaign where we set out to spend some quality time with our customers to find out what made them tick. Below is a recap of what we’ve been up to and how we’ve been Taking it to the Streets in preparation for our return trip to a city that celebrates being unique and happily plays home to a wide variety of people from music, film and of course the tech world. So will we find our audience two years in a row? And what other cool startups will be launched into Web super-stardom at the event? Stay tuned…
Our Road to Austin Re-Cap:
- VIDEO: Taking it to the Streets
- Taking it to the Streets: Latest Marketing Campaign Brief
- Campaign Email to Customers Seeking Participation – From Jeremy Hitchcock, Dyn Inc. CEO
- Taking it to the Streets: NYC Kick Off!
- Taking it to the Streets: Finding out What Matters in NYC
- Dyn Inc. Takes It To The Streets Of Austin, TX, For SXSW Interactive
- Dyn’s Taking It To The Streets: OMGPOP
- Dyn’s Taking It To The Streets: Pontiflex
- The Top Five Ways We Keep Dyn Weird
There’s Still Time to Party with Dyn
We specialize in IaaS (Infrastructure as a Service), but don’t let our tech roots fool you, we know how to have a good time and throw kick IaaS party. At this years SXSW we are taking the DynTini to an epic level with the help of our partners CloudCamp and Griffin York & Krause and the addition of some truly talented musicians…and yes, of course free food and drinks!
Tickets are going fast, but there’s still time to RSVP to this crazy IaaS party!
Want More on Dyn’s Trip to Austin?
Read the full press release on our partnership with CloudCamp and how we are joining forces with top brands and musical talent to bring you technology innovation with a twist. Read Release.
HUGE Thank You to our SXSW Partners & Sponsors…
CloudCamp
Griffin York & Krause
Widmer Brothers Beer
Vitamin Water
Malaga Tapas and Bar
The Meat House
Viddler
…and our Talented Lineup of Musicians
Hoots and Hellmouth
Jay Nash
Miracle Parade
Quiet Life
Kelley McRae
Elk and Boar
Albert Aguilar
Ride the Official DynDNS Wave!
Our friends (and Dynect customers) at Speedtest.net have launched a new site, with a new feature called Speed Wave. It’s a community-style speed test for your Internet connection – and we’d love to see how DynDNS users measure up to the rest of the world — our hunch is you are above average, so let’s prove it.
Mashable Exclusive: The Top FREE Ways to Promote Your Startup at SXSW
Where there’s a will, there’s a way. Never are these words more true than at the annual South by Southwest Interactive festival in Austin, Texas, where startup legends are born through a combination of crowd appeal, guerilla marketing tactics, whispers from the right influentials and free booze. If you’re looking for some free and easy ways to promote your startup, look elsewhere — if it were easy, everybody would do it. Realistically, you’ll need to do plenty of heavy lifting, but there’s no reason why you can’t take a few free shortcuts to get some major attention.