Overview
- Client Details
- Powers more than $730 million in yearly sales
- Founded in 1999
- Helps eBay users handle transactions, increase sales and improve transactions
If you’re one of the millions and millions of people that have used eBay, there’s a good chance you’ve tried and benefited from inkFrog. The Arizona-based company offers auction management applications for eBay users, making it easier for sellers to create professional looking listings, monitor listings and contact winning bidders.
Since 1999, inkFrog has helped thousands of eBay sellers handle tens of thousands of transactions, increasing sales and improving customer relations. It has been so successful that it powers more than $730 million a year in sales and is still growing.
But the nature of online auction traffic was hitting inkFrog in the pocketbook. For most eBay items, interest is tepid until there is an explosion in traffic as bids come in fast and furious in the hours and minutes before the deadline. Under their agreement with their old provider, these spikes (a core part of inkFrog’s business) created huge overages and made their DNS bills look like a hot eBay auction: the prices kept going up and up and up.
inkFrog had to find a way to bring costs under control without losing any quality of service. That’s where Dyn came in with DynECT Managed DNS.
The Dyn Difference
- Keys to success
- Lower baseline prices
- Bursts in traffic at no additional cost
- Load balancing across global AnyCast network
Dyn began by offering a way to handle inkFrog’s peak traffic issue with much lower prices than their previous provider. With a price structure more like that of a bandwidth provider, this setup allows inkFrog to handle extremely high queries per second (QPS) without any decline in service.
This unique agreement lets inkFrog have bursts in traffic for 36 hours a month at no additional cost. Part of why companies like inkFrog prefer working with Dyn is this flexibility when it comes to pricing and not simply sticking to what numbers on an Excel sheet say.
DynECT Managed DNS’s powerful global Anycast Network balances inkFrog’s load across multiple worldwide server locations, ensuring fast and consistent service.
“inkFrog’s business model is based in large part on dynamic peaks in traffic, so they were stuck with these huge overage charges,” Dyn CEO Jeremy Hitchcock said. “By switching to us, they get better service, 100% uptime and do so at a fifth of the cost of their previous provider.”
Results
Even though their clients don’t know how much their eBay treasures will sell for, inkFrog now has a predictable uptime cost every month with a package tailored to its QPS and number of zones. Even when there are huge surges of traffic, inkFrog no longer has to worry about outrageous DNS bills with no opportunity to work out different payment arrangements.
Dyn worked with inkFrog to completely eliminate their DNS headaches. They now have a cost effective and professional DNS solution, allowing them to spend more time focusing on their core business. Think about them the next time you are bidding away on Ebay.
How can Dyn help make your IaaS life easier? Email us at sales@dyn.com or call us at 1.888.840.3258.